Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry.

Autor: AZARKINA, Olga, KPOSSA, Monyédodo, LICK, Erhard

Publikováno v: Annals of the University Dunarea de Jos of Galati: Fascicle: I, Economics & Applied Informatics; 2014, Vol. 20 Issue 2, p23-30, 8p