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This research explores the relationship between the brand relationship quality, brand social network, online shopping attitude and online search intention towards the online to offline purchase intention. This topic is important because the
This research explores the relationship between the brand relationship quality, brand social network, online shopping attitude and online search intention towards the online to offline purchase intention. This topic is important because the
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/26934390457167049270
