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Cet article pr��sente l���objectif, la m��thodologie et les r��sultats d���une ��tude exploratoire qui porte sur la validation des stimuli exp��rimentaux, repr��sent��s sous forme d���affiches publicitair
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::adcff9bda858833eda8abfd5152916d6
Publikováno v:
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 1-2 (2022): Empirical research; 426-441
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 1-2 (2022): Recherches empiriques; 426-441
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 1-2 (2022): Recherches empiriques; 426-441
This article presents the objective, the methodology and the results of an exploratory study which deals with the validation of experimental stimuli, represented in the form of anti-smoking awareness advertising posters, and which have already been u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn26588455::51f3f72a850a55d4451618b3e6eb1a73
https://www.ijafame.org/index.php/ijafame/article/view/475
https://www.ijafame.org/index.php/ijafame/article/view/475
