Zobrazeno 1 - 10
of 19
pro vyhledávání: '"ANDREEA BOTOȘ"'
Publikováno v:
Theoretical and Applied Economics, Vol XXII, Iss 1, Pp 35-48 (2015)
As the highly standardized mass tourism demonstrated its incapacity to satisfy the increasingly complex needs of tourists, the necessity to develop a new approach for the production, selling and promotion of tourism products became obvious. In the cu
Externí odkaz:
https://doaj.org/article/6049421a1d2a46eb9a539f196ec0cd89
Autor:
Mihail-Cristian DIŢOIU, Aurelia-Felicia STĂNCIOIU, Gabriel BRĂTUCU, Lucian-Florin ONIŞOR, Andreea BOTOȘ
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 5, Pp 37-50 (2014)
Destinations can be considered a predominantly experiential tourism product in the context of sensory marketing, which would be the best instrument for creating, communicating and delivering the experiential values of the tourism product, and for dev
Externí odkaz:
https://doaj.org/article/294c3afa2ce94396a46764bc9c9dbbfc
Publikováno v:
Revista de Turism: Studii si Cercetari in Turism, Vol 0, Iss 16, Pp 15-21 (2013)
In the context of European integration, the creation of transnational tourism products represents the brand of an inter-state collaboration, which, based on a common strategy, implies objectives that aim at achieving the global development of a desti
Externí odkaz:
https://doaj.org/article/a7fc94d34d2246dda9e8c67eb45dcc4d
Autor:
Aurelia-Felicia STĂNCIOIU, Nicolae TEODORESCU, Ion PÂRGARU, Andreea BOTOȘ, Anamaria-Cătălina RADU
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 12, Pp 25-42 (2013)
The delimitation of perceptions regarding balneotherapy destinations is a defining process for shaping their positioning in consumers’ minds. Therefore, creating how balneotherapy tourism products specific activities are perceived by consumers and
Externí odkaz:
https://doaj.org/article/f99ef58234eb42c0a5b768aad9eeb2a5
Autor:
ANDREEA BOTOȘ, NICOLAE TEODORESCU, ION PÂRGARU, AURELIA-FELICIA STĂNCIOIU, ANAMARIA-CĂTĂLINA RADU
Publikováno v:
Annals of the University of Petrosani: Economics, Vol XIII, Iss 1, Pp 15-34 (2013)
The capacity, or more precisely the “task” of concentrating, both from a functional and aesthetic perspective, the essence of a tourism destination into a single object, represents the main explanation why the marketing specialist of the respecti
Externí odkaz:
https://doaj.org/article/50c6238bfd554ea6ace1897258028e0c
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 10, Pp 5-22 (2013)
Considering the common features in the resources field, but especially the way in which they have been managed at the level of each individual country, it can be stated that a destination such as the Balkan peninsula represents a culturally homogeneo
Externí odkaz:
https://doaj.org/article/223ef7759bb64bde840d2ae7afb72b15
Autor:
Aurelia-Felicia STĂNCIOIU, Nicolae TEODORESCU, Ion PÂRGARU, Andreea BOTOȘ, Anamaria-Cătălina RADU
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 7, Pp 7-26 (2013)
The multitude of tourism products, “constructed” with a basis containing the resources of a tourism destination, on the one hand, and from the anticipation of the tourists’ needs and desires, on the other hand, is “hosted” in a complex spac
Externí odkaz:
https://doaj.org/article/606dc8aed1e84668be8c9a5fa4b13fe2
Publikováno v:
Theoretical and Applied Economics, Vol 2(579), Iss 2(579), Pp 145-158 (2013)
Theoretical and Applied Economics, Vol XX, Iss 2, Pp 145-158 (2013)
Theoretical and Applied Economics, Vol XX, Iss 2, Pp 145-158 (2013)
Although the Romanian balneotherapy tourism potential is exceptional, its effects do not match the level of the de facto natural resources, hence Romania’s unjustified distance from the main international, European competitors, with a balneotherapy
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 9, Pp 43-50 (2014)
In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishe
Externí odkaz:
https://doaj.org/article/44008eafb85b4d29b9fadf1dc7283640