Zobrazeno 1 - 10
of 61
pro vyhledávání: '"ANDREA ORDANINI"'
Publikováno v:
Journal of Service Management, 2016, Vol. 27, Issue 1, pp. 37-42.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-04-2015-0126
Publikováno v:
Journal of Services Marketing, 2015, Vol. 29, Issue 6/7, pp. 448-452.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-01-2015-0035
Publikováno v:
Journal of Marketing, 85(4), 1-20. American Marketing Association
Nunes, J C, Ordanini, A & Giambastiani, G 2021, ' The Concept of Authenticity: What It Means to Consumers ', Journal of Marketing, vol. 85, no. 4, pp. 1-20 . https://doi.org/10.1177/0022242921997081
Nunes, J C, Ordanini, A & Giambastiani, G 2021, ' The Concept of Authenticity: What It Means to Consumers ', Journal of Marketing, vol. 85, no. 4, pp. 1-20 . https://doi.org/10.1177/0022242921997081
The literature is filled with numerous idiosyncratic definitions of what it means for consumption to be authentic. The authors address the resulting conceptual ambiguity by reconceptualizing authenticity, defining it as a holistic consumer assessment
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::73c698bedaf923cc4673a3f3c6a4cc19
https://research.vu.nl/en/publications/72dbe367-35e3-454e-b7bd-32f310aece49
https://research.vu.nl/en/publications/72dbe367-35e3-454e-b7bd-32f310aece49
Autor:
Anastasia Nanni, Andrea Ordanini
Publikováno v:
The Palgrave Handbook of Service Management ISBN: 9783030918279
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9f2db0b72a7c828a8abfed85fdcda801
https://doi.org/10.1007/978-3-030-91828-6_41
https://doi.org/10.1007/978-3-030-91828-6_41
Publikováno v:
Journal of Marketing. 84:105-124
Facing competitive and commoditization threats, many companies shift to solution offerings, albeit with mixed results. With a qualitative analysis of dyadic data (suppliers and customers), this article investigates an important, often overlooked reas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a79685dd8bdc18254c758114b16965d5
https://doi.org/10.1177/0022242919879420
https://doi.org/10.1177/0022242919879420
Publikováno v:
Marketing Letters. 29:485-499
The appearance of songs including featured artists on Billboard’s Hot 100 music charts has increased exponentially in the past two decades. This particular type of creative collaboration involves one artist integrating another artist’s contributi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::47e04c4655427fb2e909bdbff34d00eb
https://doi.org/10.1007/s11002-018-9476-3
https://doi.org/10.1007/s11002-018-9476-3
The COVID-19 pandemic is not comparable for extension and implications to any other crisis faced by organizations over the last decades. Understandably, in its first and most acute phases, managers have focused their attention on how companies could
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e7e4436978f600a6aaa02efbeb7ff9c8
http://hdl.handle.net/11565/4044212
http://hdl.handle.net/11565/4044212
This work investigates self-promotion partitioning, a strategy used in group conversations by self-promoters trying to overcome the self-promotion dilemma – a desire to share self-enhancing information without appearing to be overtly bragging. Self
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a3579e8d07f9de0cafb48083c5b2a569
http://hdl.handle.net/11565/4040349
http://hdl.handle.net/11565/4040349
How important is alignment of social media use and R&D–Marketing cooperation for innovation success?
Autor:
Edwin J. Nijssen, Andrea Ordanini
Publikováno v:
Journal of Business Research, 116, 1-12. Elsevier
Efforts to use social media as a network tool for open innovations have not met expectations, or utilized its potential adequately. Recent research on identifying firms’ social media skill has not addressed the complex underlying mechanisms and cal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9744a88a6d1c0548e6dc9071d1c7f09d
https://research.tue.nl/nl/publications/5a6ed3ad-f070-4c87-bda9-a776a9684508
https://research.tue.nl/nl/publications/5a6ed3ad-f070-4c87-bda9-a776a9684508
Purpose Companies often provide preferential treatment, such as free upgrades, to customers. The present study aims to identify a costly consequence of such preferential treatment (i.e. opportunistic behavior) and reveal which type of customer is mos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aea829de20871b2d0d0c71062ee15410
http://hdl.handle.net/11565/4023864
http://hdl.handle.net/11565/4023864