Zobrazeno 1 - 10
of 106
pro vyhledávání: '"ANA MARIA MACHADO TOALDO"'
Autor:
Lucas Lira Finoti, Ana Maria Machado Toaldo, Loise Cristina Schwarzbach, Renato Zancan Marchetti
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 21, Iss 4, Pp 767-787 (2019)
Purpose – Our focus in this paper was to analyze the activities inherent in marketing strategy making. We aimed to sequentially test the relationships between the activities belonging to the formulation and implementation processes of marketing st
Externí odkaz:
https://doaj.org/article/0f4f76756f104c2c88fe28eb6f72b455
Autor:
Graziela Perretto Rodrigues, Cecília Souto Maior de Brito, Renata Bárbara Moreno, Ana Maria Machado Toaldo, Paulo Henrique Muller Prado, Renato Zancan Marchetti
Publikováno v:
Teoria e Prática em Administração, Vol 10, Iss 1 (2020)
Purpose: Market orientation has an influence on how organizations work to attract, engage and retain customers, however, it is unclear how it influence financial performance. This study demonstrates that sales force management capability is a driver
Externí odkaz:
https://doaj.org/article/8e446b384ce449f786f7e3971b8701c4
Publikováno v:
Revista Principia, Vol 1, Iss 41, Pp 87-99 (2018)
Este artigo enfoca a influência das escolas de estratégia no processo de formulação e implementação da estratégia de posicionamento de marca, a fim de compreender sob quais perspectivas esta estratégia é construída e desenvolvida. Assim, a
Externí odkaz:
https://doaj.org/article/9d48cbba92d448fe98976e2c44efbea0
Autor:
Janaína Seguin, Ana Maria Machado Toaldo, João Márcio Teixeira Coelho Junior, Aurea Cristina Magalhães Niada
Publikováno v:
Revista Principia, Vol 1, Iss 41, Pp 75-86 (2018)
Este trabalho visa investigar se a estratégia de identidade de marca formulada e implementada pelo Shopping Center X é igualmente compreendida pelos clientes. Para tal, realizou-se pesquisa qualitativa com seus executivos, para conhecer a estratég
Externí odkaz:
https://doaj.org/article/60be25c9ab26434e832d151b3bf49027
Autor:
Alan Bandeira Pinheiro, Graziela Bizin Panza, Nicolas Lazzaretti Berhorst, Ana Maria Machado Toaldo, Andréa Paula Segatto
Publikováno v:
International Journal of Energy Sector Management.
Purpose This study aims to investigate the effect of innovation on environmental, social and governance (ESG) performance and, consequently, its influence on the economic and financial performance of companies. Design/methodology/approach A quantitat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::67366f12583f97f28e3332ddafa33134
https://doi.org/10.1108/ijesm-02-2023-0008
https://doi.org/10.1108/ijesm-02-2023-0008
Autor:
Renata Klafke, Ana Maria Machado Toaldo, Paulo Morilha Lanzarini Gomes, Demétrio Mendonça Junior, Simone Regina Didonet
Publikováno v:
International Review on Public and Nonprofit Marketing. 18:295-315
This study discusses aspects of online communication that influence in relational interaction between online users and organizations. The objective is to consider the use of communication of organizations in social media as determinants for the engag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::31f83efc8e30a3f974093bf86efc6987
https://doi.org/10.1007/s12208-020-00273-0
https://doi.org/10.1007/s12208-020-00273-0
Publikováno v:
Journal of Technology Management & Innovation, Vol 11, Iss 3 (2016)
This work examines the relationship between the three market orientation (MO) components, i.e. customer orientation, competitor orientation and inter-functional coordination, and the extension to which small and medium-sized enterprises (SMEs) use di
Externí odkaz:
https://doaj.org/article/56eaafc4e4244939a5775a87e985bc0f
Publikováno v:
Public Management Review. 24:558-578
This research aims to analyse the relationship between marketing capabilities and sources of innovation in public service performance. It proposes and tests a structural equations model in 259 publ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5252a2a2e574f2e3a829243535c8001f
https://doi.org/10.1080/14719037.2020.1856402
https://doi.org/10.1080/14719037.2020.1856402
Autor:
Daniel Francisco Vancin, Marcelo Bazilio Ferreira, Clea Beatriz Macagnan, Ana Maria Machado Toaldo
Publikováno v:
Annals of Public and Cooperative Economics. 92:649-668
Cooperative organizations face problems with the opportunistic behavior of their members, such as the “free‐rider problem”. To mitigate this problem, cooperative governance systems develop strategies that aim to maximize the economic gains of c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44698ac362ff54d0b91be1bec29f9f9d
https://doi.org/10.1111/apce.12312
https://doi.org/10.1111/apce.12312
Publikováno v:
Journal of Marketing Communications. 27:742-761
Integrated marketing communication (IMC) process is considered a way to develop a long-term relationship with the organization’s stakeholders and increase its results, besides that, there is still ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7a7ff44ddfa5dcb95ff18d5ff71180e
https://doi.org/10.1080/13527266.2020.1759121
https://doi.org/10.1080/13527266.2020.1759121