Zobrazeno 1 - 10
of 79
pro vyhledávání: '"ALGUACIL, MARIO"'
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 5, pp. 1059-1078.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-09-2023-0186
Publikováno v:
Physical Culture and Sport: Studies and Research, Vol 104, Iss 1, Pp 66-77 (2024)
The aim of this research is to assess the existence or absence of differences in brand perceptions of users of an esports mobile app according to gender. In addition, it intends to discover the explanatory capacity of brand variables for the predicti
Externí odkaz:
https://doaj.org/article/853a5f815f774ee7a2b187b982e2c697
Publikováno v:
Physical Culture and Sport: Studies and Research, Vol 100, Iss 1, Pp 61-74 (2023)
The aim of the article is to explain attitudes towards the sponsors of a sporting event from brand management, especially considering the perceptions of congruence with the sponsor, quality, value, and two less common variables of innovation and popu
Externí odkaz:
https://doaj.org/article/b6125b25f87b4c91ba1c283292ea0680
Publikováno v:
Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación; 2024, Vol. 53, p250-261, 12p
Publikováno v:
In The International Journal of Management Education March 2022 20(1)
Publikováno v:
In Journal of Hospitality, Leisure, Sport & Tourism Education June 2021 28
Publikováno v:
Academia Revista Latinoamericana de Administración, 2019, Vol. 32, Issue 4, pp. 566-579.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/ARLA-04-2019-0099
Publikováno v:
Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación; 2023, Vol. 50, p746-760, 15p
Publikováno v:
Journal of Physical Education & Sport; Jun2023, Vol. 23 Issue 6, p1340-1349, 10p