Factores determinantes y consecuencias de la adopción del comercio electrónico B2C:una comparativa internacional

Autor: MARTA FRASQUET DELTORO, ALEJANDRO MOLLÁ DESCALS, MARÍA EUGENIA RUIZ MOLINA

Publikováno v: Estudios Gerenciales, Vol 28, Iss 123, Pp 101-120 (2012)

Numerosas empresas minoristas han decidido crear tiendas virtuales como alternativa a la tienda física. El presente trabajo pretende analizar los factores que influyen en esta decisión estratégica y su impacto sobre los resultados del negocio entr

Externí odkaz: https://doaj.org/article/dde404bb5236457cbc81a22bfbd624af

Can offline–online congruence explain online loyalty in electronic commerce?

Autor: Alejandro Mollá-Descals, María Eugenia Ruiz-Molina, Miguel-Ángel Gómez-Borja

Publikováno v: International Journal of Retail & Distribution Management. 49:1271-1294

PurposeOne key issue to be addressed in multichannel retailing strategies has to do with ensuring the consistency of the retailer offerings between the brick-and-mortar and the online stores to offer their customers a seamless experience. This study

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::683ab6148342c35f3bd699d8d3518ba2
https://doi.org/10.1108/ijrdm-02-2020-0060

Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model

Autor: Alejandro Mollá-Descals, Luis-Edwin Chimborazo-Azogue, Maria-Jose Miquel-Romero, Marta Frasquet

Publikováno v: Sustainability, Vol 13, Iss 7288, p 7288 (2021)
Chimborazo-Azogue L-E, Frasquet M, Molla-Descals A, Miquel-Romero M-J. Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model. Sustainability. 2021; 13(13):7288.
RODERIC. Repositorio Institucional de la Universitat de Valéncia
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Chimborazo-Azogue, Luis-Edwin Frasquet, Marta Molla-Descals, Alejandro Miquel-Romero, Maria-Jose 2021 Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model Sustainability 13 7288 1 17
Sustainability
Volume 13
Issue 13

Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper is to understand the consumer intention to showroom through a technology acceptance and use model based on UTAUT2 that includes value consciousness and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::beb2613bdde8948fb59234aded0c87f0
https://www.mdpi.com/2071-1050/13/13/7288

The role of the store in managing postpurchase complaints for omnichannel shoppers

Autor: Alejandro Mollá-Descals, Maria-Jose Miquel-Romero, Marta Frasquet

Publikováno v: Miquel Romero, María José Frasquet del Toro, Marta Mollà Descals, Alejandro 2020 The role of the store in managing postpurchase complaints for omnichannel shoppers Journal of Business Research 109 3 288 296
RODERIC: Repositorio Institucional de la Universitat de Valéncia
instname
RODERIC. Repositorio Institucional de la Universitat de Valéncia

This paper focuses on postpurchase complaint behavior to understand under which conditions omnichannel shoppers choose to complain at the physical store instead of doing it through online channels. Using fuzzy-set Qualitative Comparative Analysis (fs

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f81ebf17641e6084127c737894c2ed89
https://hdl.handle.net/10550/76866

Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels

Autor: Irene Gil-Saura, Alejandro Mollá-Descals, Maja Šerić

Publikováno v: Journal of Service Theory and Practice. 26:2-27

Purpose– The purpose of this paper is to empirically test the impact of perceived information and communication technology (ICT) on creation of brand equity within service firms, more specifically upscale hotels. The relationships between ICT and t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f2b099eb16b208eeeeac470c42ce6de3
https://doi.org/10.1108/jstp-10-2014-0239