Výsledky vyhledávání - "AL Rosenbloom"

Marketing Scholarship and the Sustainable Development Goals: Thoughts on Moving Forward

Autor: Al Rosenbloom

Publikováno v: Australasian Marketing Journal. 30:113-118

This article is a commentary on how marketing scholarship can be more relevant as it tackles the human development challenges presented by the Sustainable Development Goals (SDGs). The commentary argues that as businesses are transforming themselves

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a2e0ac4d6cf800f76886bf795a00988d
https://doi.org/10.1177/18393349211052619

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Updating the Marketing Research Course to Prepare the Marketing Generalist

Autor: Brooke Reavey, Al Rosenbloom, Debra Zahay

Publikováno v: Journal of Marketing Education. 43:333-353

This exploratory research suggests that undergraduate marketing research textbooks and courses have not kept pace with the changes in the marketing research world over the past two decades. Two studies, one a review of marketing research syllabi and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::43c2d617f19f7ecf3e57e0a99e12777b
https://doi.org/10.1177/02734753211043925

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Poverty, vulnerability, and the role of responsible management education in a post-COVID world

Autor: Al Rosenbloom, Geri Mason

Publikováno v: Journal of Global Responsibility. 13:72-86

Purpose This paper aims to discuss the consequences for responsible management education and learning (RMEL) as an enduring feature of the post-COVID-19 world: increased inequality and increased vulnerable individuals living in poverty. Because of th

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b4090363e78f0d5b0f7c981df5b0394d
https://doi.org/10.1108/jgr-01-2021-0004

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CUBO Modular Inc. Trailblazing Green Housing in the Philippines

Autor: Andrea Santiago, Al Rosenbloom

Publikováno v: Socially Responsible Consumption and Marketing in Practice ISBN: 9789811664328

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3c63bcf5d2a9931ad13887c8181dc718
https://doi.org/10.1007/978-981-16-6433-5_11

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The Sustainability Marketing Framework: A Tool for Teaching and Learning about Sustainability Marketing

Autor: Al Rosenbloom

Publikováno v: Social and Sustainability Marketing ISBN: 9781003188186
Social and Sustainability Marketing

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::300bf99d2d2727fa4f1ed0a7045453d9
https://doi.org/10.4324/9781003188186-2

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Poverty and Responsible Management Education

Autor: Geri Mason, Al Rosenbloom

Publikováno v: The SAGE Handbook of Responsible Management Learning and Education

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::136cb4172e07a3d1b6d376f401e1ab80
https://doi.org/10.4135/9781526477187.n11

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Sustainability Vision and Practice: The Apparent Gap Between Corporate Leaders’ Pronouncements and the Perceptions of Polish and U.S. MBA Students from Three Universities

Autor: Douglas N. Ross, Al Rosenbloom

Publikováno v: Journal of Management for Global Sustainability. 5:75-112

This study focuses on the CEO-asserted critical need for sustainability in corporate strategy and MBA student perceptions of the extent to which their respective programs prepare them to handle sustainability challenges successfully. Students in one

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8e6122cf7bbd2f7a81f4dbcf5af0ebbc
https://doi.org/10.13185/jm2017.05201

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A PRME response to the challenge of fighting poverty: How far have we come? Where do we need to go now?

Autor: Al Rosenbloom, Carole Parkes, Milenko Gudić, Britta Kronbach

Publikováno v: The International Journal of Management Education. 15:104-120

The Sustainable Development Goals (SDGs) encompass the most difficult and complex challenges facing the world today. Heading up the goals, in common with the Millennium Development Goals (MDGS), is the eradication of poverty ‘in all forms everywher

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::462a9ac996d8537809f83f6860ab36c7
https://doi.org/10.1016/j.ijme.2017.02.005

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What does it Mean to be a Latin Family?

Autor: Al Rosenbloom, Juan Alejandro Cortes, Claudia Vélez-Zapata

Publikováno v: Global Champions of Sustainable Development ISBN: 9781351176316
Global Champions of Sustainable Development

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dccd35f4e555ed68515ffcb54933d8dd
https://doi.org/10.4324/9781351176316-3

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Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom: An Abstract

Autor: Brooke Reavey, Al Rosenbloom

Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670

Do-it-yourself (DIY) research platforms, such as SurveyMonkey, Qualtrics, Google Survey, and Tableau are disrupting the marketing research industry. DIY platforms changed the supplier side of marketing research by democratizing the research process.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::38fac73cc61c9acc9408fa232fb6dcbb
https://doi.org/10.1007/978-3-030-02568-7_91

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