O papel moderador da similaridade percebida na relação entre percepção de crowding e respostas do consumidor em ambiente varejista

Autor: AGUIAR, Edvan Cruz

Publikováno v: Repositório Institucional da UFPEUniversidade Federal de PernambucoUFPE.

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Externí odkaz: https://repositorio.ufpe.br/handle/123456789/19678

Elementos sensoriais da atmosfera de serviços gastronômicos centrados na experiência e seus significados para o consumidor

Autor: AGUIAR, Edvan Cruz

Publikováno v: Repositório Institucional da UFPEUniversidade Federal de PernambucoUFPE.

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Externí odkaz: https://repositorio.ufpe.br/handle/123456789/1260

Antecedents of the adoption of Social Media Marketing by micro and small enterprises.

Autor: Gouveia, Renata Edvania Costa¹ renataecgouveia@gmail.com, Aguiar, Edvan Cruz² edvan.aguiar@ufcg.edu.br

Publikováno v: Contextus: Revista Contemporanea de Economia e Gestao. jan-dez2023, Vol. 21, p1-10. 10p.

ELECTRONIC TECHNICAL ASSISTANCE SERVICES QUALITY: MEDIATION ROLE OF BRAND IMAGE AND SATISFACTION ON REPURCHASE INTENTION.

Autor: Vieira, Renan Araújo¹ renanaraujovieira@gmail.com, Aguiar, Edvan Cruz¹ edvan.aguiar@ufcg.edu.br, da Costa, Marconi Freitas² marconi.fcosta@ufpe.br, Policarpo, Manoela Costa³ manoelacpolicarpo@gmail.com

Publikováno v: Brazilian Journal of Management / Revista de Administração da UFSM. Jan2022, Vol. 15 Issue 1, p105-122. 18p.

Does the Identification With Other Consumers Minimize The Crowding Effect? The Perceived Similarity’s Role

Autor: Aguiar, Edvan Cruz, Farias, Salomão Alencar de

Publikováno v: Revista Eletrônica de Ciência Administrativa, Vol 19, Iss 1, Pp 83-103 (2020)
Revista Eletrônica de Ciência Administrativa; v. 19, n. 1 (2020): Janeiro-Abril; 83-103
Revista Eletrônica de Ciência Administrativa
Faculdade Cenecista de Campo Largo (FACECLA)
instacron:FACECLA

The study proposes that the consumer’s identification towards other clients who share the same retail environment minimizes the crowding effect. Thus, it was investigated how perceived similarity moderates the effect of human density on crowding pe

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c2193d771b1a9ea5b661f181ef618564
http://www.periodicosibepes.org.br/index.php/recadm/article/view/2754