Výsledky vyhledávání - "ADVERTISING endorsements"

Akademický článek

Revolutionizing consumer insights: the impact of fMRI in neuromarketing research.

Autor: Alsharif, Ahmed H.¹ (AUTHOR) ahmedalsharif07@gmail.com, Mohd Isa, Salmi¹ (AUTHOR)

Publikováno v: Future Business Journal. 7/9/2024, Vol. 10 Issue 1, p1-26. 26p.

Akademický článek

Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions.

Autor: Aw, Eugene Cheng-Xi¹ (AUTHOR), Labrecque, Lauren I.² (AUTHOR)

Publikováno v: Journal of Advertising. Jun/Jul2023, Vol. 52 Issue 3, p387-405. 19p. 2 Color Photographs, 3 Diagrams, 3 Graphs.

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Akademický článek

IMPACT OF CELEBRITY ENDORSEMENTS ON SALES PERFORMANCE: A STUDY OF THE BEVERAGE INDUSTRY IN GHANA.

Autor: Osei, Francis¹ oseifrancis1234@gmail.com, Abakah, Anthony Harrison Ato Kwamena², Kankam-Kwarteng, Collins³

Publikováno v: Journal of Business Management & Accounting. Jul2024, Vol. 14 Issue 2, p277-305. 29p.

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Conference

MORE EMPLOYEE ENDORSERS, MORE PERSUASIVE? CUE OF EMPLOYEE ENDORSER QUANTITY, SMILE INTENSITY AND PHOTO STYLE AFFECT SERVICE ADVERTISING PERSUASION.

Autor: Chun-Tuan Chang¹, Zhao-Hong Cheng², Hsiao-Ching Lee², Chia-Han Chang¹, Shih-Yu Ting¹, Sam Lee², Shin-Yi Su¹

Publikováno v: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p310-313. 4p.

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Conference

Digital and Social Media Marketing: CULTURAL PRIMING IN VIRTUAL INFLUENCERS: ENHANCING ENDORSEMENT EFFECTIVENESS.

Autor: Yao Lu¹ luyao@hhu.edu.cn, Guangming Li¹

Publikováno v: AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p359-362. 4p.

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Akademický článek

Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms.

Autor: Lanz, Andreas (AUTHOR), Goldenberg, Jacob (AUTHOR) andreas.lanz@unibas.ch, Shapira, Daniel (AUTHOR), Stahl, Florian (AUTHOR)

Publikováno v: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p839-857. 19p.

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Akademický článek

Exploring the impact of TV advertising and social media influencers in culinary marketing.

Autor: Timothy, Chelsy Angelia¹ johchelfs10@gmail.com, Shinta, Shinta¹, Fransiska, Fransiska¹, Angelita, Fifi¹

Publikováno v: Journal of Enterprise & Development (JED). 2024, Vol. 6 Issue 1, p172-181. 10p.

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Akademický článek

Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups.

Autor: Chapa, Sindy¹, Khan, Talalah¹

Publikováno v: Journal of Marketing Development & Competitiveness. 2024, Vol. 18 Issue 1, p1-13. 13p.

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Akademický článek

Beyond Trends: Promoting Sustainability through Influencer-Driven Product Endorsements.

Autor: Apostol, Ingrid Georgeta¹ ingrid.apostol@mk.ase.ro, Zaharia, Giulia-Elena¹ giullia.zaharia@yahoo.com, Miu, Claudia-Maria¹ claudia.miu@mk.ase.ro, Constantin, Georgiana Elena¹ elena.constantin@mk.ase.ro

Publikováno v: Proceedings of the International Conference on Business Excellence. 2024, Vol. 18 Issue 1, p652-659. 8p.

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Akademický článek

The Influence of Celebrity Endorsement on Customer Loyalty: A Case of Econet Wireless Company.

Autor: Kusvabadika, Joseph¹ jkusvabadika@staff.zegu.ac.zw, Magoba, Caleb¹, Mutombo, Esther¹, Zvimba, Eliah¹, Manhimanzi, Gift¹

Publikováno v: East African Journal of Business & Economics. 2024, Vol. 7 Issue 1, p322-340. 19p.

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