Zobrazeno 1 - 10
of 101
pro vyhledávání: '"ADVERTISING TEXTS"'
Publikováno v:
Виртуальная коммуникация и социальные сети, Vol 3, Iss 1, Pp 77-83 (2024)
Advertising is constantly developing as it attempts to keep pace with the ever-changing reality. German producers of cosmetics advertise their brands in German-language online magazines, and these ads often reflect the current changes at the language
Externí odkaz:
https://doaj.org/article/833ddbcf6cf84204babe2adfe9a24cdc
Autor:
Zhang Mengwei
Publikováno v:
Acta Universitatis Wratislaviensis. Slavica Wratislaviensia, Vol 178, Pp 119-136 (2023)
The article discusses the linguistic features and pragmatic potential of advertising texts in the field of educational services. The most important factors that shape educational advertising have been identified, in particular, the specific object of
Externí odkaz:
https://doaj.org/article/5a6232e07b6f48d0b6fd9e7cd32a6314
Publikováno v:
مدیریت بازرگانی, Vol 15, Iss 3, Pp 481-505 (2023)
ObjectiveAdvertising is an inevitable part of modern capitalist consumer society, and by using advertising content, marketers attempt to provoke consumer engagement and create higher levels of consumer engagement with their brands. Increased consumer
Externí odkaz:
https://doaj.org/article/7c5246b681fd4ae993b1ed505a2b45e6
Autor:
E. A. Miroshnikova
Publikováno v:
Гуманитарные и юридические исследования, Vol 10, Iss 1, Pp 159-165 (2023)
The article studies pragmatic and culturally significant lexical features of advertising texts of the tourism industry in Russian and English. The article raises such topical issues as identifying the linguistic and cultural specifics of the advertis
Externí odkaz:
https://doaj.org/article/2228f426287745f5a8dc216d2b729794
Publikováno v:
Филологический класс, Iss 3, Pp 48-58 (2022)
The article discusses the features of the use of Slovak phraseological units and paremias in modern advertising and newspaper texts of the Slovak press. In the theoretical part, the author’s interpretation of the concept of figurative intertextuali
Externí odkaz:
https://doaj.org/article/d8822f86c0e049b5af3163c839653c25
Autor:
Kolodii, Bogdana, Tkachivska, Mariya, Grytsenko, Mariia, Stepanenko, Olena, Bakhov, Ivan Stepanovich, Tkachivskyi, Vasyl
Publikováno v:
Postmodern Openings. 13(4):497-512
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1091361
Akademický článek
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Autor:
Nasakina, Svitlana
Publikováno v:
Състояние и проблеми на българската ономастика / State and Problems of Bulgarian Onomastics. 15(1):325-332
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1125848
Autor:
Koriakowcewa, Elena
Publikováno v:
Acta Universitatis Lodziensis. Folia Linguistica Rossica. (15):43-52
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=708953
Publikováno v:
Polylinguality and Transcultural Practices, Vol 15, Iss 1, Pp 76-82 (2018)
The article is devoted to the problem of manipulative influence of advertising texts on the teenager’s language consciousness. The paper considers the influence of advertising on the associative behavior of subjects, as well as on the assimilation
Externí odkaz:
https://doaj.org/article/7c8208e200fe4bd4af0e915c766807f3