Zobrazeno 1 - 10 of 1 237 463 pro vyhledávání: '"ADVERTISING"'
1
Akademický článek
Direct-to-Consumer Advertising Survey of Psychiatrists in Massachusetts and Michigan.
Autor: Wechsler BE; From the UMass Chan Medical School, Worcester, MA., Balon R; Department of Psychiatry and Anesthesiology, Wayne State University School of Medicine, Detroit, MI., Shader RI, Rothschild AJ; Department of Psychiatry at UMass Chan Medical School, Worcester, MA.
Publikováno v: Journal of clinical psychopharmacology [J Clin Psychopharmacol] 2024 Jan-Feb 01; Vol. 44 (1), pp. 5-8.
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2
Akademický článek
Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.
Autor: Chan, Hang-Yee (AUTHOR) hang_yee.chan@kcl.ac.uk, Boksem, Maarten A.S. (AUTHOR), Venkatraman, Vinod (AUTHOR), Dietvorst, Roeland C. (AUTHOR), Scholz, Christin (AUTHOR), Vo, Khoi (AUTHOR), Falk, Emily B. (AUTHOR), Smidts, Ale (AUTHOR)
Publikováno v: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p891-913. 23p.
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3
Akademický článek
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study.
Autor: Lee, Seungji1 (AUTHOR), Kim, Jooyoung2 (AUTHOR), Read, Glenna L.2 (AUTHOR), Kim, Sung-Phil1 (AUTHOR) spkim@unist.ac.kr
Publikováno v: Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p342-356. 15p.
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4
Akademický článek
Is exposure to pharmaceutical direct-to-consumer advertising for heart disease and diabetes associated with physical activity and dietary behavior?
Autor: Niederdeppe J; Department of Communication, Cornell University, Ithaca, NY, 14853, USA; Jeb E. Brooks School of Public Policy, Cornell University, Ithaca, NY, 14853, USA. Electronic address: jdn56@cornell.edu., Avery RJ; Jeb E. Brooks School of Public Policy, Cornell University, Ithaca, NY, 14853, USA., Liu J; Department of Communication, Cornell University, Ithaca, NY, 14853, USA., Mann C; Jeb E. Brooks School of Public Policy, Cornell University, Ithaca, NY, 14853, USA., Sood N; Price School of Public Policy, University of Southern California, Los Angeles, CA, 90089, USA., Eisenberg MD; Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, 21205, USA.
Publikováno v: Social science & medicine (1982) [Soc Sci Med] 2023 Aug; Vol. 330, pp. 116062. Date of Electronic Publication: 2023 Jun 29.
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5
Akademický článek
Health, economic and social burden of tobacco in Latin America and the expected gains of fully implementing taxes, plain packaging, advertising bans and smoke-free environments control measures: a modelling study.
Autor: Pichon-Riviere A; Department of Health Technology Assessment and Health Economics, IECS-Institute for Clinical Effectiveness and Health Policy, Buenos Aires, Argentina apichon@iecs.org.ar.; CIESP, CONICET, Buenos Aires, Argentina., Bardach A; Department of Health Technology Assessment and Health Economics, IECS-Institute for Clinical Effectiveness and Health Policy, Buenos Aires, Argentina.; CIESP, CONICET, Buenos Aires, Argentina., Rodríguez Cairoli F; Department of Health Technology Assessment and Health Economics, IECS-Institute for Clinical Effectiveness and Health Policy, Buenos Aires, Argentina., Casarini A; Department of Health Technology Assessment and Health Economics, IECS-Institute for Clinical Effectiveness and Health Policy, Buenos Aires, Argentina., Espinola N; Department of Health Technology Assessment and Health Economics, IECS-Institute for Clinical Effectiveness and Health Policy, Buenos Aires, Argentina., Perelli L; Department of Health Technology Assessment and Health Economics, IECS-Institute for Clinical Effectiveness and Health Policy, Buenos Aires, Argentina., Reynales-Shigematsu LM; Departamento de Investigación sobre Tabaco, Centro de Investigación en Salud Poblacional, Instituto Nacional de Salud Pública, Cuernavaca, Morelos, Mexico., Llorente B; Research Department, Fundación Anáas, Bogota, Colombia., Pinto M; Instituto Nacional de Saúde da Mulher, da Criança e do Adolescente Fernandes Figueira, Fundação Oswaldo Cruz, Rio de Janeiro, Brazil., Saenz De Miera Juárez B; Department of Economics, Autonomous University of Baja California Sur, La Paz, Baja California Sur, Mexico., Villacres T; Health Economics, Pontificia Universidad Católica del Ecuador, Quito, Pichincha, Ecuador., Peña Torres E; Faculty of Medicine, Pontificia Universidad Javeriana, Bogotá, Colombia., Amador N; Costa Rica Saludable, San José, Costa Rica., Loza C; Faculty of Medicine, Universidad Peruana Cayetano Heredia, Lima, Peru., Castillo-Riquelme M; Faculty of Medicine, Universidad de Chile Escuela de Salud Publica, Santiago, Chile., Roberti J; CIESP, CONICET, Buenos Aires, Argentina., Augustovski F; Department of Health Technology Assessment and Health Economics, IECS-Institute for Clinical Effectiveness and Health Policy, Buenos Aires, Argentina., Alcaraz A; Department of Health Technology Assessment and Health Economics, IECS-Institute for Clinical Effectiveness and Health Policy, Buenos Aires, Argentina., Palacios A; Department of Health Technology Assessment and Health Economics, IECS-Institute for Clinical Effectiveness and Health Policy, Buenos Aires, Argentina.
Publikováno v: Tobacco control [Tob Control] 2024 Sep 25; Vol. 33 (5), pp. 611-621. Date of Electronic Publication: 2024 Sep 25.
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6
Akademický článek
Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study.
Autor: Schulz PJ; Faculty of Communication, Culture and Society, Università della Svizzera italiana, Lugano, Switzerland.; Department of Communication & Media, Ewha Womans University, Seoul, Republic of Korea.; Wee Kim Wee School of Communication and Information & Lee Kong Chian School of Medicine, Nanyang Technological University, Singapore, Singapore., Crosignani F; Faculty of Communication, Culture and Society, Università della Svizzera italiana, Lugano, Switzerland., Petrocchi S; Faculty of Biomedical Sciences, Università della Svizzera italiana, Lugano, Switzerland.
Publikováno v: Journal of medical Internet research [J Med Internet Res] 2023 Jul 17; Vol. 25, pp. e40616. Date of Electronic Publication: 2023 Jul 17.
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7
Akademický článek
A scoping review of empirical research on prescription drug promotion.
Autor: Giombi K; RTI International, Research Triangle Park, NC, USA. Electronic address: kgiombi@rti.org., Thompson J; RTI International, Research Triangle Park, NC, USA., Wines C; RTI International, Research Triangle Park, NC, USA., Haughney R; RTI International, Research Triangle Park, NC, USA., Sullivan HW; U.S. Food and Drug Administration, Office of Prescription Drug Promotion, Silver Spring, MD, USA., Betts KR; U.S. Food and Drug Administration, Office of Prescription Drug Promotion, Silver Spring, MD, USA.
Publikováno v: Research in social & administrative pharmacy : RSAP [Res Social Adm Pharm] 2023 Jun; Vol. 19 (6), pp. 859-872. Date of Electronic Publication: 2023 Feb 28.
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8
Akademický článek
The Transmission of Advertising by Word of Mouth.
Autor: East, Robert1 (AUTHOR) R.East@kingston.ac.uk
Publikováno v: International Journal of Market Research. Jul2024, Vol. 66 Issue 4, p378-382. 5p.
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9
Akademický článek
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective.
Autor: Fletcher-Brown, Judith1 (AUTHOR) judith.fletcher-brown@port.ac.uk, Middleton, Karen1 (AUTHOR), Thompson-Whiteside, Helen1 (AUTHOR), Turnbull, Sarah1 (AUTHOR), Tuan, Annamaria2 (AUTHOR), Hollebeek, Linda D.3,4,5,6,7,8 (AUTHOR)
Publikováno v: Journal of Advertising. Aug/Sep2024, Vol. 53 Issue 4, p491-510. 20p.
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10
Akademický článek
Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising.
Autor: Varman, Rohit (AUTHOR) r.varman@bham.ac.uk, Belk, Russell W (AUTHOR), Sreekumar, Hari (AUTHOR)
Publikováno v: Journal of Consumer Research. Aug2024, Vol. 51 Issue 2, p362-382. 21p.
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