Zobrazeno 1 - 10
of 13
pro vyhledávání: '"ABDERRAZAK GHARBI"'
Publikováno v:
Revue Marocaine de Recherche en Management et Marketing, Vol 1, Iss 14, Pp 135-151 (2014)
Les tendances actuelles de consommation reposent sur l’idée que l’enfant représente le noyau autour duquel gravite la famille. On parle, de plus en plus, d’influences intergénérationnelles et de redistribution des rôles au sein de la famil
Externí odkaz:
https://doaj.org/article/c3b7b29d5c1a43f7bec437141dc72311
Autor:
Abderrazak Gharbi
Publikováno v:
Revue Marocaine de Recherche en Management et Marketing, Vol 1, Iss 12, Pp 1-21 (2012)
Cette recherche s’intéresse à l’étude de l’effet des odeurs ambiantes sur les réponses cognitives, affectives et conatives des consommateurs.Une expérimentation menée dans un contexte commercial réel: un magasin de prêt à porter «Blue
Externí odkaz:
https://doaj.org/article/78c0f24f820e44248f1c8b4e68d278d4
Autor:
Maher Taib Toukabri, Abderrazak Gharbi
Publikováno v:
International Journal of Social Ecology and Sustainable Development. 13:1-9
This study aims to investigate the confidence role in the engaged consumption of the local product. In this framework, we also tested the moderating roles of the sensitivity to the prices of organic products in the engaged consumption process. The em
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4aa02b66bac808a564542a6be6dd5ee
https://doi.org/10.4018/ijsesd.287883
https://doi.org/10.4018/ijsesd.287883
Autor:
Abderrazak Gharbi, Leila Lefi Hajlaoui
Publikováno v:
Revue Gestion et Organisation, Vol 9, Iss 2, Pp 124-130 (2017)
Resume A l’ere de la modernite dans laquelle nous vivons, une tendance « retro » se developpe se basant sur le postulat que les choses etaient meilleures avant. Cette idee de nostalgie de passe a fait que les specialistes de la communication l’
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1d9b8bf796d637fe0cffb5a5049dee94
http://www.sciencedirect.com/science/article/pii/S2214423417300200
http://www.sciencedirect.com/science/article/pii/S2214423417300200
Autor:
Leila Lefi Hajlaoui, Abderrazak Gharbi
Publikováno v:
International Journal of Marketing Studies. 12:30
The use of nostalgia in the marketing domain has been the subject of several researches about consumer behaviour in general and advertising in particular. This multi-faceted concept offers a better understanding of consumer behavior and brand prefere
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2de3b99becb24ed6fa9a401bce6c2271
https://doi.org/10.5539/ijms.v12n1p30
https://doi.org/10.5539/ijms.v12n1p30
Autor:
Abderrazak Gharbi, Asma Chaieb
Publikováno v:
Recherches en Sciences de Gestion. :83
Cet article porte sur l’impact de trois formats publicitaires a differents niveaux d’intensite inscrits dans le registre de la culpabilite dans les appels aux dons charitables soutenant la cause des enfants atteints du cancer. Les resultats ont m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::532fb6a29de0a1fb84d04263e23c17d5
https://doi.org/10.3917/resg.139.0083
https://doi.org/10.3917/resg.139.0083
Autor:
Leila Chebli, Abderrazak Gharbi
Publikováno v:
Procedia - Social and Behavioral Sciences. 109:913-924
This research is devoted to the study of sponsorship, a concept that is in expansion in the present advertising landscape to study its relevance and importance in corporate communication. The object of this communication is to contribute to the compr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e3169f52480e7e0c16f46eaabdfd4c8e
Autor:
Abderrazak Gharbi, Sarra Sghaier
Publikováno v:
Journal of Marketing Research and Case Studies. :1-17
Age is a socio-demographic variable widely used in marketing. However, the use of this criterion sometimes reveals surprising and unexpected aspects noticeably the consumption of children’s products and services by adults and the use of articles fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1144af110283f7e67b0adf4ea256d38f
https://doi.org/10.5171/2012.348631
https://doi.org/10.5171/2012.348631
Autor:
Melika Ben M'Barek, Abderrazak Gharbi
Publikováno v:
Journal of Supply Chain and Customer Relationship Management. :1-9
The purpose of this article consists in exploring the regulation strategies of post purchase regret in the consumer. A qualitative approach was used via in-depth interviews, and focus groups were conducted. The results obtained allowed us to show tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b752ec559ae4e4234c0b97b63ec2ecf7
https://doi.org/10.5171/2012.929910
https://doi.org/10.5171/2012.929910
Autor:
Abderrazak Gharbi, Melika Ben M'Barek
Publikováno v:
Journal of Marketing Research and Case Studies. :1-16
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::37a00a52f2dcbcfc50af0c8f75a53b06
https://doi.org/10.5171/2011.511121
https://doi.org/10.5171/2011.511121