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Publikováno v:
Asian Social Science. 10
The antecedents of brand image are defined as the differential effect of brand knowledge on consumer response to the marketing of the brand. It is now widely acknowledged by organizations that strong brand image will create a competitive advantage in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d3335d65d7367e55227d4ec8ae614c9
https://doi.org/10.5539/ass.v10n19p1
https://doi.org/10.5539/ass.v10n19p1
