Zobrazeno 1 - 7
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pro vyhledávání: '"A.A.S.N Munasinghe"'
Autor:
A.A.S.N Munasinghe, D.T.K. Bernard, H.M.U.S.R. Samarasinghe, S.R.N. Gamhewa, Sajith Sugathadasa, T.C. Muthukumara
Publikováno v:
International Review of Management and Marketing, Vol 9, Iss 2 (2019)
The use of celebrity based endorsements in advertising has started receiving increased attention over the past few decades due to the glamour and the popularity added in promotions is one of the most salient aspects used in promoting a brand. A vast
Externí odkaz:
https://doaj.org/article/dcb3d3bc34c64f3db759bdcfb661c656
Autor:
Hiruni Thathsarani, Dinushika Kaushalya Ariyananda, Chalani Jayakody, Kerthiga Manoharan, A.A.S.N Munasinghe, Nilmini Rathnayake
Publikováno v:
Education and Information Technologies.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da66c12142bbdf39e27949d2ed0d5cea
https://doi.org/10.1007/s10639-023-11715-7
https://doi.org/10.1007/s10639-023-11715-7
Publikováno v:
Archives of Business Research. 8:37-51
As a result of the rapid improvements paved through global advertising pathways, marketers have started to promote their products through social media platforms and among that; Facebook had become the most popular mode of communicating out of all. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa5a92bfe4ddfd314890dfc8b3c57244
https://doi.org/10.14738/abr.89.8992
https://doi.org/10.14738/abr.89.8992
Autor:
R.M.N.M. Rathnayake, A.A.S.N. Munasinghe, W.P.K.D Perera, D.T Perera, P.D.K.D Premarathna, G.C. Karunarathna
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7a9ede1cbdd42f502b36f4e790ba4fa
https://doi.org/10.2139/ssrn.4253341
https://doi.org/10.2139/ssrn.4253341
Akademický článek
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Autor:
Haridhakshan Sivaharan, Weerappulige Sanuji Supunma Shanthakumara, Muhammed Asjad Rahaman, A.A.S.N Munasinghe, Harrunprasadh Gunasekaran, Digo Thalattaniralage Kingsley Bernard
Publikováno v:
International Journal of Human Resource Studies. 10:275
Smoking is a process in which a cigarette is burnt and the resulting smoke is inhaled. A total of 96% of tobacco users are cigarette smokers. With nearly eight million people killed in the world annually, the levels are expected to rise. Despite havi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::48149a3e41a852d9f8511d113e324748
https://doi.org/10.5296/ijhrs.v10i3.17616
https://doi.org/10.5296/ijhrs.v10i3.17616
Autor:
A.A.S.N Munasinghe
Publikováno v:
International Business Research. 12:21
In the context of marketing communications where the concern is to create effective brand promotions, associating a brand with the personality of the consumers commonly known brand personification has become one of the most prominent aspects over rec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c82ec9f71cefc2f6084c3a9b40eda955
https://doi.org/10.5539/ibr.v12n2p21
https://doi.org/10.5539/ibr.v12n2p21