Zobrazeno 1 - 10
of 24
pro vyhledávání: '"A. Yesim Orhun"'
Publikováno v:
Marketing Science. 41:548-574
We study how frequent-flyer program members change their purchase behaviors as they progress towards achieving elite status. Using data from a leading U.S. airline, we empirically test the theoretical prediction that travelers' switching costs vary d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cd148f7fea3bc39b28aa2c11450cb983
https://doi.org/10.1287/mksc.2021.1341
https://doi.org/10.1287/mksc.2021.1341
Publikováno v:
Management Science. 65:3835-3852
This paper studies the effect of introducing a new vertical differentiation strategy, paying for an upgrade to a premium product after purchasing the base product, on the price dispersion of the base product arising from existing price discrimination
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8c864a0d1247d5154cdf53ca473ef09
https://doi.org/10.1287/mnsc.2018.3117
https://doi.org/10.1287/mnsc.2018.3117
Autor:
A. Yesim Orhun, Mike Palazzolo
Publikováno v:
Journal of Marketing Research. 56:1-17
Intertemporal savings strategies, such as bulk buying or accelerating purchase timing to take advantage of a good deal, provide long-term savings in exchange for an increase in immediate spending. Although households with limited financial resources
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4a743d146bfeef23e7c69c1d27a939e0
https://doi.org/10.1177/0022243718821660
https://doi.org/10.1177/0022243718821660
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a95c779883dc4a228ea2aea961571aee
https://doi.org/10.2139/ssrn.3966686
https://doi.org/10.2139/ssrn.3966686
During a pandemic, an individual's choices can determine outcomes not only for the individual but also for the entire community. Beliefs, constraints and preferences may shape behavior. This paper documents demographic differences in behaviors, belie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0facc2930a3e1b20c027a3d63f029167
https://doi.org/10.3386/w27211
https://doi.org/10.3386/w27211
Autor:
Aradhna Krishna, A. Yesim Orhun
Publikováno v:
SSRN Electronic Journal.
This research documents systematic gender performance differences (GPD) at a top business school using a unique administrative data set and survey of students. The findings show that women’s grades are 11% of a standard deviation lower in quantitat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0b296db36cd567da9e1abda155456fab
https://doi.org/10.2139/ssrn.3737091
https://doi.org/10.2139/ssrn.3737091
Autor:
A. Yesim Orhun
Publikováno v:
Games and Economic Behavior. 109:436-451
In reciprocal interactions, both genuine kindness and self-interested material gain may motivate socially beneficial actions. The paper presents results from two experiments that distinguish the role of perceived motives in reciprocal decision making
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::76a6b03372ceb9f9ec5fab980c717609
https://doi.org/10.1016/j.geb.2018.01.002
https://doi.org/10.1016/j.geb.2018.01.002
Akademický článek
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Publikováno v:
Marketing Science. 35:73-92
We empirically study the impact of the entry of a new theater on two important product decisions that incumbents in the movie exhibition industry face: (1) whether to invest in screening movies that are expected to be popular, and (2) when to adopt n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4adbcbf5c63ee9da9b0cc69052dcd0b7
https://doi.org/10.1287/mksc.2015.0909
https://doi.org/10.1287/mksc.2015.0909
Publikováno v:
SSRN Electronic Journal.
An important difference between lodging sharing economy marketplaces (e.g., Airbnb) and traditional hotels is that the guest may be sharing the property with a local host. While shared properties are on average cheaper compared to listings where the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d14ef4658d8ce90200c5999cba8dc552
https://doi.org/10.2139/ssrn.3136138
https://doi.org/10.2139/ssrn.3136138