Zobrazeno 1 - 10
of 450
pro vyhledávání: '"A. V. Terskikh"'
Autor:
Marina V. Terskikh, Olga A. Zaytseva
Publikováno v:
Актуальные проблемы филологии и педагогической лингвистики, Iss 1, Pp 112-124 (2024)
In the paper, on the example of the trend towards environmental friendliness, the specifics of the glocalization of modern advertising trends are considered. The authors proceed from the hypothesis that current social trends exploited by advertising
Externí odkaz:
https://doaj.org/article/a1c7a34fbd7a44f6946dd8c4b1781018
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Autor:
Olga A. Zaytseva, Marina V. Terskikh
Publikováno v:
Актуальные проблемы филологии и педагогической лингвистики, Iss 2, Pp 216-228 (2023)
The article is devoted to the study of the didactic potential of authentic journalistic news videos in classes in Russian as a foreign language. By authentic materials, authors mean printed texts, videos and audio recordings that students face in eve
Externí odkaz:
https://doaj.org/article/e0ba9e0958064d729a49e7f393f48f81
Publikováno v:
PLoS Pathogens, Vol 19, Iss 11, p e1011795 (2023)
Zika virus (ZIKV) serine protease, indispensable for viral polyprotein processing and replication, is composed of the membrane-anchored NS2B polypeptide and the N-terminal domain of the NS3 polypeptide (NS3pro). The C-terminal domain of the NS3 polyp
Externí odkaz:
https://doaj.org/article/a44671cfe2884cf18d9a0f2f1d244e9c
Autor:
Marina V. Terskikh, Olga A. Zaytseva
Publikováno v:
Актуальные проблемы филологии и педагогической лингвистики, Iss 1, Pp 225-237 (2023)
This article is devoted to determining the role of cultural and ideological codes in advertising communication and studying the peculiarities of their use in advertising Benetton brand products. The relevance of the study is determined, in particular
Externí odkaz:
https://doaj.org/article/87b89e8a171c42fd96fe07c6d2bb02e0
Autor:
Ittipat Meewan, Sergey A. Shiryaev, Julius Kattoula, Chun-Teng Huang, Vivian Lin, Chiao-Han Chuang, Alexey V. Terskikh, Ruben Abagyan
Publikováno v:
Viruses, Vol 15, Iss 5, p 1106 (2023)
The Zika virus (ZIKV), a member of the Flaviviridae family, is considered a major health threat causing multiple cases of microcephaly in newborns and Guillain-Barré syndrome in adults. In this study, we targeted a transient, deep, and hydrophobic p
Externí odkaz:
https://doaj.org/article/d82dfc16c47e4ce8a8d1bcd1aada43df
Autor:
M. V. Terskikh
Publikováno v:
Научный диалог, Vol 0, Iss 12, Pp 111-121 (2020)
The article is devoted to the analysis of polycode advertising texts placed on food packaging. The relevance of the study is determined by the fact that at present, when the decision to purchase is often made directly at the point of sale, the role o
Externí odkaz:
https://doaj.org/article/7003e2d0e914490995ff79629ced26be
Autor:
M. V. Terskikh
Publikováno v:
Научный диалог, Vol 0, Iss 6, Pp 178-189 (2020)
The article is devoted to the study of the features of the social network Instagram as a communication platform for positioning and promoting goods and services, forming a personal brand. The relevance of the study is determined by a number of factor
Externí odkaz:
https://doaj.org/article/5db7bc9cdfed4cec9a12defc85eab491
Autor:
M. V. Terskikh
Publikováno v:
Научный диалог, Vol 0, Iss 5, Pp 146-157 (2020)
The analysis of communicative strategies, tactics and techniques that are implemented in the texts of social advertising are presented in the article. The relevance of the study is determined by the fact that for social advertising, the issue of comm
Externí odkaz:
https://doaj.org/article/4b0bbde0b5f643ca89e8732695ffe7f6
Autor:
M. V. Terskikh
Publikováno v:
Научный диалог, Vol 0, Iss 4, Pp 164-175 (2020)
A typology of strategies, tactics and techniques used in the discourse of social advertising is proposed in the article. The relevance of modeling the tools of communicative impact in social advertising is determined by the persuasive nature of the d
Externí odkaz:
https://doaj.org/article/b61b3103464c4945858524a1d5a5fa2d