Zobrazeno 1 - 10
of 56
pro vyhledávání: '"A. Shivakanth Shetty"'
Publikováno v:
Problems and Perspectives in Management, Vol 17, Iss 4, Pp 163-175 (2019)
The reckless pursuit of social, environmental, political and cultural issues and brands may alienate the very customer base, whom they try to impress, especially the millennials. Hence, this study intends to study the perceptions of millennials towar
Externí odkaz:
https://doaj.org/article/382dfeeae3874274b4c1227621feec00
Publikováno v:
Banks and Bank Systems, Vol 14, Iss 1, Pp 137-146 (2019)
The banking sector in India has contributed to economic growth, parity and equity while equally keeping focus on profit and social objectives. The successive prudential and regulatory reforms introduced in the banking sector have made it more robust
Externí odkaz:
https://doaj.org/article/c9cdf47cce8d459a94e44f3226fe269d
Publikováno v:
Problems and Perspectives in Management, Vol 16, Iss 3, Pp 432-442 (2018)
The forces of globalization and subsequent trade across the borders have necessitated the firms to have their presence across the globe to meet the needs of their customers. The employees or expatriates will be sent on assignment to different countri
Externí odkaz:
https://doaj.org/article/c42f6395b2f9439290fe4cd970793cc2
Autor:
null Manu K. S., A. Shivakanth Shetty
Publikováno v:
Jindal Journal of Business Research. 11:175-186
The outbreak of COVID-19 epidemic had not only brought destruction to the human lives but also destabilized the financial markets across the world. Although there were some studies conducted on the impact of COVID-19 on the financial markets in the d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8671f19d0092aa29b115d05fce8899ee
https://doi.org/10.1177/22786821221127734
https://doi.org/10.1177/22786821221127734
Publikováno v:
Business Perspectives and Research. 9:159-181
Parle Products has been one of the foremost pioneers of the biscuit and confectionery industry in India. Since its inception in 1929, Parle has been synonymous with quality, nutrition, taste, and affordability in India. Having more than 40 brands acr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e0c3a04d914d28be891b2aa9c643d05
https://doi.org/10.1177/2278533720923519
https://doi.org/10.1177/2278533720923519
Publikováno v:
Business Perspectives and Research. 8:324-331
This case is developed to discuss options related to strategy in general and marketing strategy in particular that were implemented by an iconic brand—Old Monk—in the compelling attempt to revive the its brand value and relevance. The protagonist
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65c73e5da59bbcb2c7772b96ac9ac205
https://doi.org/10.1177/2278533719887460
https://doi.org/10.1177/2278533719887460
Publikováno v:
Vision: The Journal of Business Perspective. :097226292211297
Mansoor Khan, 45, brand manager, Tanishq Jewellery for Media and Communications, was facing lots of backlashes for Tanishq’s advertisement on interfaith marriage advertisement aired to promote unity and harmony amongst different communities. In con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b72806256b6785da99e554541deaf45
https://doi.org/10.1177/09722629221129727
https://doi.org/10.1177/09722629221129727
Publikováno v:
Global Management Journal. 2014, Vol. 6 Issue 1/2, p12-21. 10p. 2 Diagrams, 3 Charts.
Publikováno v:
Global Management Journal. 2013, Vol. 5 Issue 1/2, p53-59. 7p. 1 Diagram, 1 Chart.