Zobrazeno 1 - 10
of 88
pro vyhledávání: '"A. Sambashiva Rao"'
Autor:
Singh, Deeksha1 deekshasingh0705@gmail.com, Kunja, Sambashiva Rao2 kunjasr@nitrkl.ac.in
Publikováno v:
AMA Summer Academic Conference Proceedings. 2024, Vol. 35, p653-656. 4p.
Autor:
Deeksha Singh, Sambashiva Rao Kunja
Publikováno v:
Acta Informatica Pragensia, Vol 12, Iss 2, Pp 439-467 (2023)
Marketers utilize gamification as it provides an efficacious platform to communicate and reach a large consumer base. Previous literature has explored the impact of various aspects of gamification on consumer behaviour. This review synthesizes such s
Externí odkaz:
https://doaj.org/article/2c4f2c889a7f48e4b7401279dd939f20
Autor:
Das, Lipsa, Kunja, Sambashiva Rao
Publikováno v:
In Journal of Retailing and Consumer Services May 2024 78
Autor:
Singh, Deeksha1 (AUTHOR) deekshasingh0705@gmail.com, Kunja, Sambashiva Rao1 (AUTHOR)
Publikováno v:
Business Strategy & Development. Sep2023, Vol. 6 Issue 3, p420-429. 10p.
Publikováno v:
Business Strategy & Development; Jun2024, Vol. 7 Issue 2, p1-20, 20p
Publikováno v:
Young Consumers, 2021, Vol. 23, Issue 1, pp. 1-15.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/YC-11-2020-1261
Autor:
Kunja, Sambashiva Rao, GVRK, Acharyulu
Publikováno v:
Management Research Review, 2018, Vol. 43, Issue 3, pp. 245-269.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MRR-04-2017-0128
Autor:
Rao, Bramhani, Kunja, Sambashiva Rao
Publikováno v:
Management Research Review, 2019, Vol. 42, Issue 12, pp. 1315-1332.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MRR-08-2018-0284
Autor:
Rao, Bramhani, Kunja, Sambashiva Rao
Publikováno v:
Journal of Indian Business Research, 2019, Vol. 11, Issue 4, pp. 370-387.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIBR-09-2018-0253
Publikováno v:
Journal of Electronic Commerce in Organizations. 21:1-22
With the expansion of internet penetration and the adoption of mobile apps, usage of food delivery applications has increased significantly during the pandemic. The study's main objective was to examine the antecedents and consequences of food delive
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::177050ce945498d5f1d5b92258bc7971
https://doi.org/10.4018/jeco.323655
https://doi.org/10.4018/jeco.323655