Zobrazeno 1 - 10
of 111
pro vyhledávání: '"A. S. Timokhina"'
Publikováno v:
Модернизация, инновация, развитие, Vol 15, Iss 1, Pp 115-131 (2024)
Purpose: is to propose a model for managing a digital brand image brand based on consecutive feedback loops from the image targetaudience. Methods: collection, processing, and analysis of secondary data were carried out on the basis of desk research,
Externí odkaz:
https://doaj.org/article/b1b399b3ad88438baf869c22e902a565
Publikováno v:
Модернизация, инновация, развитие, Vol 14, Iss 4, Pp 636-653 (2023)
Purpose: is to propose the methodological approach to modeling the behavior of the representatives of generations Y and Z in the process of making decisions about choosing a university and educational program based on differences in their value syste
Externí odkaz:
https://doaj.org/article/f8bd05c3f6524daf95fcc3d5c23616e5
Publikováno v:
Модернизация, инновация, развитие, Vol 14, Iss 3, Pp 484-499 (2023)
Purpose: is to assess of the degree of influence of consumer experience, expressed in terms of the frequency of use of ground public transport services, on the perception of transport accessibility in Moscow by consumers of such services.Methods: the
Externí odkaz:
https://doaj.org/article/db880d98b1344cc1b853cecb73bfe8db
Autor:
Irina I. Skorobogatykh, Irina P. Shirochenskaya, Galina S. Timokhina, Taira V. Murtuzalieva, Sergey V. Mkhitaryan
Publikováno v:
Emerging Science Journal, Vol 7, Iss 0, Pp 128-144 (2023)
The purpose of this paper was to investigate the emerging changes in Russian premium fashion brand consumers' behavior on the eve of the COVID-19 pandemic and international economic sanctions, the impact on foreign fashion brands' decisions to leave
Externí odkaz:
https://doaj.org/article/323984dc70c149ff85011733c9297caa
Publikováno v:
Модернизация, инновация, развитие, Vol 13, Iss 4, Pp 626-644 (2023)
Purpose: to provide differentiated marketing solutions for manage customer experience based on various demographics, behavioral characteristics and customer values in the process of servicing for investing in gold.Methods: the current study was based
Externí odkaz:
https://doaj.org/article/a7299ed746c94604b7936411017082a8
Publikováno v:
Интеграция образования, Vol 26, Iss 4, Pp 613-636 (2022)
Introduction. The discussion of the shaping of a digital image of university faculty member is driven by the need for effective educational interaction between students and faculty in the context of digitalization. However, there are practically no s
Externí odkaz:
https://doaj.org/article/c81de1dea86a401eba42626bc914ccd4
Publikováno v:
Модернизация, инновация, развитие, Vol 13, Iss 3, Pp 420-442 (2022)
Purpose: to present an author-designed methodology for measuring sustainable consumer behavior and the results of its practical evaluation for the verbal modelling of behavior of consumers of generations X, Y and z in conditions of unstable socio-eco
Externí odkaz:
https://doaj.org/article/38714e9dba6e44eebc8d2c322f64bf5a
Publikováno v:
Модернизация, инновация, развитие, Vol 13, Iss 1, Pp 94-110 (2022)
Purpose: the purpose of the article is to systematize the methods of combating counterfeiting of premium brands in order to justify the need to shift the focus from the use of methods of exclusively state regulation, mainly of a legal and technologic
Externí odkaz:
https://doaj.org/article/d0b383346c1c4695a34ec530c23f28d4
Publikováno v:
Модернизация, инновация, развитие, Vol 12, Iss 4, Pp 400-415 (2022)
Purpose: to present the author's methodology and the test results for calculating integral indicators of transport accessibility on the basis of weighted normalized private indicators for three housing estates in Moscow.Methods: the study is based on
Externí odkaz:
https://doaj.org/article/35a7d66227fa4b4eaf38f7ef2a11b248
Publikováno v:
Цифровые модели и решения, Vol 1, Iss 3 (2022)
The article is devoted to the influence of the digital economy and digitalization on the change of industrial companies' competitiveness factors. To measure the digital competitiveness of industrial enterprises, the authors proposed seven indicators:
Externí odkaz:
https://doaj.org/article/b302cc9e60ac45a89e98dacbbbf8df85