Zobrazeno 1 - 10
of 369
pro vyhledávání: '"A. Onzo"'
Autor:
Kengo Hayamizu, Naoto Onzo
Publikováno v:
Maketingu Janaru, Vol 44, Iss 1, Pp 76-85 (2024)
Improving customer satisfaction is a crucial objective in today’s marketing landscape, but meeting consumer expectations is no small feat. This paper examines the case of transcosmos Inc.’s contact center operations to explore practices that redu
Externí odkaz:
https://doaj.org/article/a75e144de5354595b8d4f19d7af59fea
Publikováno v:
Maketingu Janaru, Vol 43, Iss 3, Pp 19-31 (2024)
Marketing researchers have suggested that crowdfunding (CF) plays roles in marketing research and promotion in new product development. However, empirical evidence of these roles is lacking. In this study, we tested hypotheses of these roles by condu
Externí odkaz:
https://doaj.org/article/c39f7fad91d64d8db091b5d772ae6a84
Publikováno v:
AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p282-286. 5p.
Autor:
Yuki Haga, Naoto Onzo
Publikováno v:
Maketingu Janaru, Vol 42, Iss 4, Pp 87-96 (2023)
In recent years, the environment surrounding companies and consumers has been markedly changed with advancement of technology. In particular, the evolution of AI-related technologies, especially machine learning, has enabled companies to collect and
Externí odkaz:
https://doaj.org/article/44ed067ddb51496ca34bd1defc7c7f60
Publikováno v:
Maketingu Janaru, Vol 42, Iss 4, Pp 75-86 (2023)
It has dawned on marketers that the senior market is not a single homogeneous segment, but a diverse group of consumers, and that marketing strategies should be tailored to this diversity. However, existing research has not provided a sufficient fram
Externí odkaz:
https://doaj.org/article/b0314a3a815f4ae89a3e22d2877ea663
Autor:
Kentaro Konaka, Naoto Onzo
Publikováno v:
Maketingu Janaru, Vol 42, Iss 3, Pp 81-87 (2023)
Firms are commercializing new business models using various types of data. The Japan Weather Association has handled a huge amount of meteorological data and developed a number of weather forecasting and disaster prevention projects. With the recent
Externí odkaz:
https://doaj.org/article/efe295d192624bd1a59c1ad83b04404a
Publikováno v:
Maketingu Janaru, Vol 42, Iss 3, Pp 27-38 (2023)
People perceive letters included in their name more favorably than those not included in their name. This tendency is called the name letter effect, and it can affect various types of decision-making, including brand choices. For instance, a consumer
Externí odkaz:
https://doaj.org/article/a72afdea5ef242d1bf458af3d4b68d38
Autor:
Azandeme-Hounmalon, Ginette Yèyinou, Sikirou, Rachidatou, Onzo, Alexis, Fiaboe, Komi K. Mokpokpo, Tamo, Manuele, Kreiter, Serge, Martin, Thibaud
Publikováno v:
In Journal of Agriculture and Food Research December 2022 10
Autor:
Onzo, Alberto, Acquavia, Maria Assunta, Pascale, Raffaella, Iannece, Patrizia, Gaeta, Carmine, Nagornov, Konstantin O., Tsybin, Yury O., Bianco, Giuliana
Publikováno v:
In International Journal of Mass Spectrometry December 2021 470
Autor:
Ginette Yèyinou Azandeme-Hounmalon, Rachidatou Sikirou, Alexis Onzo, Komi K. Mokpokpo Fiaboe, Manuele Tamo, Serge Kreiter, Thibaud Martin
Publikováno v:
Journal of Agriculture and Food Research, Vol 10, Iss , Pp 100401- (2022)
This study was carried out 7 years after a first one conducted in 2013 as part of the policy of the Benin government to promote the vegetable production sector. Data collection was mostly based on a countrywide survey conducted in 25 municipalities t
Externí odkaz:
https://doaj.org/article/34f323325cb844f39fa3aa898024d8ea