Zobrazeno 1 - 10
of 2 208
pro vyhledávání: '"A. Onzo"'
Autor:
Akinori Ono
Publikováno v:
Maketingu Janaru, Vol 44, Iss 2, Pp 190-192 (2024)
Externí odkaz:
https://doaj.org/article/4dee172559ee416a897d669405477853
Autor:
Masaaki Matoba
Publikováno v:
Maketingu Janaru, Vol 39, Iss 2, Pp 81-83 (2019)
Externí odkaz:
https://doaj.org/article/a5922392ee994fff8fae162c609f0be6
Autor:
Takuro Yoda
Publikováno v:
Maketingu Janaru, Vol 38, Iss 3, Pp 125-127 (2019)
Externí odkaz:
https://doaj.org/article/46ae3932eb3143e1aa70136255c935b3
Autor:
Kengo Hayamizu, Naoto Onzo
Publikováno v:
Maketingu Janaru, Vol 44, Iss 1, Pp 76-85 (2024)
Improving customer satisfaction is a crucial objective in today’s marketing landscape, but meeting consumer expectations is no small feat. This paper examines the case of transcosmos Inc.’s contact center operations to explore practices that redu
Externí odkaz:
https://doaj.org/article/a75e144de5354595b8d4f19d7af59fea
Publikováno v:
Maketingu Janaru, Vol 43, Iss 3, Pp 19-31 (2024)
Marketing researchers have suggested that crowdfunding (CF) plays roles in marketing research and promotion in new product development. However, empirical evidence of these roles is lacking. In this study, we tested hypotheses of these roles by condu
Externí odkaz:
https://doaj.org/article/c39f7fad91d64d8db091b5d772ae6a84
Publikováno v:
Japan Marketing Journal. 39:81-83
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e64004ee81dccb5fa33c9d72cfd0eba
https://doi.org/10.7222/marketing.2019.040
https://doi.org/10.7222/marketing.2019.040
Publikováno v:
AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p282-286. 5p.
Autor:
Yuki Haga, Naoto Onzo
Publikováno v:
Maketingu Janaru, Vol 42, Iss 4, Pp 87-96 (2023)
In recent years, the environment surrounding companies and consumers has been markedly changed with advancement of technology. In particular, the evolution of AI-related technologies, especially machine learning, has enabled companies to collect and
Externí odkaz:
https://doaj.org/article/44ed067ddb51496ca34bd1defc7c7f60
Publikováno v:
Maketingu Janaru, Vol 42, Iss 4, Pp 75-86 (2023)
It has dawned on marketers that the senior market is not a single homogeneous segment, but a diverse group of consumers, and that marketing strategies should be tailored to this diversity. However, existing research has not provided a sufficient fram
Externí odkaz:
https://doaj.org/article/b0314a3a815f4ae89a3e22d2877ea663
Autor:
Kentaro Konaka, Naoto Onzo
Publikováno v:
Maketingu Janaru, Vol 42, Iss 3, Pp 81-87 (2023)
Firms are commercializing new business models using various types of data. The Japan Weather Association has handled a huge amount of meteorological data and developed a number of weather forecasting and disaster prevention projects. With the recent
Externí odkaz:
https://doaj.org/article/efe295d192624bd1a59c1ad83b04404a