Zobrazeno 1 - 10
of 51
pro vyhledávání: '"A. M. Sakkthivel"'
Publikováno v:
Marketing Communications and Brand Development in Emerging Markets Volume II ISBN: 9783030955809
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9894b99f9dc05084c39bca1292956c0
https://doi.org/10.1007/978-3-030-95581-6_1
https://doi.org/10.1007/978-3-030-95581-6_1
Publikováno v:
Marketing Communications and Brand Development in Emerging Economies Volume I ISBN: 9783030886776
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5035edb4ffd4ba840a0010d03b9fd55
https://doi.org/10.1007/978-3-030-88678-3_1
https://doi.org/10.1007/978-3-030-88678-3_1
Publikováno v:
Marketing Communications and Brand Development in Emerging Markets Volume II ISBN: 9783030955809
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80e1b88b7f8fe3029739385d716089ce
https://doi.org/10.1007/978-3-030-95581-6_3
https://doi.org/10.1007/978-3-030-95581-6_3
This chapter focuses on developing and implementing an integrated and inclusive quality management framework in Management Education considering possible future changes. The chapter reviews existing global management education, major global quality s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b3f4970118bf623e32ec9c88fc6c0e3a
https://doi.org/10.4018/978-1-5225-9829-9.ch010
https://doi.org/10.4018/978-1-5225-9829-9.ch010
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost bu
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot bus
Autor:
A. M. Sakkthivel, B. Sriram
The chapter aims to design a model of constructs of brand communication tools (direct and indirect) and test the impact of the same on brand preferences of women consumer buying intentions from Middle Eastern countries with specific evidences from Su
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff696091a14fa71821efdc2ee3977de3
https://doi.org/10.4018/978-1-5225-7116-2.ch032
https://doi.org/10.4018/978-1-5225-7116-2.ch032
Publikováno v:
International Journal of Business Excellence. 21:394
This study intended to develop new categories of smart phone usage patterns in to three types such as professional, social and personal centric usage and tested the same among different age groups, i.e., young, middle, old, etc. with reference to fin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b1f8c68715d5a8235b66965cf8b5b264
https://doi.org/10.1504/ijbex.2020.108205
https://doi.org/10.1504/ijbex.2020.108205
Publikováno v:
International Journal of Business Innovation and Research. 1:1
This paper focuses on finding and testing the selected constructs that influence the fashion consciousness of women consumers belonging to Islamic religion in United Arab Emirates (UAE). The study chose pertinent constructs such as cultural, social,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::235416a2a79ccdb77a4de637c13642f8
https://doi.org/10.1504/ijbir.2020.10024171
https://doi.org/10.1504/ijbir.2020.10024171
Autor:
A. M. Sakkthivel, Shanmugan Joghee
Publikováno v:
International Journal of Sustainable Society. 11:298
The study focused on identifying and testing the variables that impact residents' perception towards a country i.e., UAE. The study was conducted among the residents who belong to multi-ethnic groups such as America, Europe, Africa, Middle East, Sout
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0697a46973085e14805a183d6e3a1b31
https://doi.org/10.1504/ijssoc.2019.10026270
https://doi.org/10.1504/ijssoc.2019.10026270