Zobrazeno 1 - 2
of 2
pro vyhledávání: '"A. M. Estrella-Ramón"'
Publikováno v:
South African Journal of Business Management, Vol 44, Iss 4, Pp 47-64 (2013)
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures. The main theoretical contributions in the development and evolution of the Customer Lifetime
Externí odkaz:
https://doaj.org/article/8b371c931e084d22b5b785e510690578
Autor:
Antonia, M. Estrella Ramón, David, Jiménez Castillo, Luis, Ruiz Real José, Manuel, Sánchez Pérez
Publikováno v:
Investigaciones Europeas de Dirección y Economía de la Empresa; ene-abr2012, Vol. 18 Issue 1, p87-99, 13p, 4 Charts, 1 Graph