Zobrazeno 1 - 10
of 10
pro vyhledávání: '"A. M. Estrella-Ramón"'
Publikováno v:
South African Journal of Business Management, Vol 44, Iss 4, Pp 47-64 (2013)
Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures. The main theoretical contributions in the development and evolution of the Customer Lifetime
Externí odkaz:
https://doaj.org/article/8b371c931e084d22b5b785e510690578
Autor:
Antonia, M. Estrella Ramón, David, Jiménez Castillo, Luis, Ruiz Real José, Manuel, Sánchez Pérez
Publikováno v:
Investigaciones Europeas de Dirección y Economía de la Empresa; ene-abr2012, Vol. 18 Issue 1, p87-99, 13p, 4 Charts, 1 Graph
Autor:
Marcela Calderón-Bedoya, Verónica1 veronica_calderon86103@elpoli.edu.co, Jiménez-Gómez, Manuela2 manuela_jimenez64182@elpoli.edu.co, López de Mesa, Octavio3 oalopezdemesa@elpoli.edu.co, Arcila-Cruz, Santiago4 santiago_arcila03141@elpoli.edu.co, Andrés Rengifo-Esparragoza, Cristian5 rengifocris@gmail.com
Publikováno v:
Revista Politécnica. ene-mar2023, Vol. 19 Issue 37, p29-42. 15p.
Autor:
STEVENS, Éric1 eric.stevens@essca.fr, BEN HMIDEN, Oussama2 oussama.benhmiden@essca.fr, DURAND, Xavier1 xavier.durand@essca.fr
Publikováno v:
Revue Française du Marketing. Dec2017, Issue 262, p11-24. 14p.
Autor:
Estrella-Ramón, A. M.1 a.estrella@ual.es, Sánchez-Pérez, M.1 manuel.sanchez@ual.es, Swinnen, G.2 gilbert.swinnen@uhasselt.be, VanHoof, K.2 vanhoof@uhasselt.be
Publikováno v:
South African Journal of Business Management. Dec2013, Vol. 44 Issue 4, p47-64. 18p. 5 Charts.
Autor:
Estrella-Ramón, Antonia
Publikováno v:
Journal of Services Marketing; 2017, Vol. 31 Issue 6, p539-555, 17p
Autor:
José Duarte Santos
With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology ha
Autor:
Fabio Musso, Elena Druica
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed meth
Autor:
Kumar, Akhilesh, Saurav, Swapnil
The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspend
Autor:
Musso, Fabio, Druica, Elena
'This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research'--