Zobrazeno 1 - 10
of 97
pro vyhledávání: '"A. C. Purvis"'
Autor:
Jean M. Brechman, Scott C. Purvis
Publikováno v:
International Journal of Advertising. 34:366-381
An increasing body of research demonstrates that narrative-based communication can be effective in eliciting attitude change, especially when recipients become transported into the narrative. Using data from a national sample of viewers of Super Bowl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8af4684ae8b9b96d79562320c7176b54
https://doi.org/10.1080/02650487.2014.994803
https://doi.org/10.1080/02650487.2014.994803
Publikováno v:
Journal of Advertising Research. 54:454-468
The current study investigated the interactive relationship of social-media conversation and brand television advertising during the 2011 and 2012 U.S. National Football League Super Bowl championship games. The Super Bowl often is the most-watched y
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::293b50a1640a57f926980dfe76819d8d
https://doi.org/10.2501/jar-54-4-454-468
https://doi.org/10.2501/jar-54-4-454-468
Autor:
Heidi Kuzma, D. C. Purvis
Publikováno v:
Day 2 Wed, May 18, 2016.
Decline curve analysis has dominated reserve estimation techniques for decades. Ironically, the introduction and expansion of probabilistic calculation techniques largely by-passed these kind of calculations, but not for lack of effort. Much thought
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d85584240dc1817e36ec9bfd7d100b9d
https://doi.org/10.2118/179980-ms
https://doi.org/10.2118/179980-ms
Autor:
D. C. Purvis
Publikováno v:
Day 2 Wed, May 18, 2016.
Though it is the oldest and most common of the six engineering techniques for the determination of reserves, both the theory and practice of decline curves continue to suffer from widespread misunderstanding and lackluster implementation. Decline cur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf1d7606af1782fac782ac1a0c2a1813
https://doi.org/10.2118/179979-ms
https://doi.org/10.2118/179979-ms
Publikováno v:
Journal of Advertising Research. 51:578-585
This study compared the ability of radio and television advertisements to generate emotional responses and engage consumers. It did so using advanced physiological methods that measure emotional activation in ways that do not require verbal responses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1d3b570644ceb44b870b080bffb6198
https://doi.org/10.2501/jar-51-4-578-585
https://doi.org/10.2501/jar-51-4-578-585
Publikováno v:
Heart, Lung and Circulation. 27:S155
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0ee3b02dcef5787c67ea58acd461e00
https://doi.org/10.1016/j.hlc.2018.06.251
https://doi.org/10.1016/j.hlc.2018.06.251
Autor:
S. E. C. Purvis, Charles Carslaw
Publikováno v:
Issues in Accounting Education. 22:579-590
This relatively short case gives students a comprehensive overview of the steps required to prepare consolidated financial statements under U.S. GAAP when a subsidiary prepares its accounts under a foreign GAAP—in this case, International Financial
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c3e9d144641845e9f7baa0c754ea287
https://doi.org/10.2308/iace.2007.22.4.579
https://doi.org/10.2308/iace.2007.22.4.579
Publikováno v:
Australian Journal of Earth Sciences. 54:661-674
The Curramulka Gabbronorite on Yorke Peninsula, southeastern Gawler Craton has an emplacement age of 1589 ± 5 Ma. This is similar to previously determined ages for Arthurton Granite (1582 ± 7 Ma), Tickera Granite (ca 1600 – 1575 Ma), regional alt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::133d22ffc4ca48ef0a9dcf8ae783dae1
https://doi.org/10.1080/08120090701305210
https://doi.org/10.1080/08120090701305210
Autor:
Abhilasha Mehta, Scott C. Purvis
Publikováno v:
Journal of Advertising Research. 46:49-56
Recall, one of the key metrics in advertising testing, has been criticized over the years as favoring rational advertising over emotional advertising. An analysis and reconsideration of the available evidence show that emotional advertising is not pe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed789d87d7e2291a25c8bba08b2839b0
https://doi.org/10.2501/s0021849906060065
https://doi.org/10.2501/s0021849906060065
Publikováno v:
Sleep Medicine. 7:107-115
Sleep apnea syndrome (SAS) is a disease characterized by recurrent complete or partial upper airway obstructions during sleep. The majority of patients with SAS demonstrate this obstruction either at the nasopharynx or the oropharynx. Risk factors fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edd2679e825d778b147263fe1d0dc823
https://doi.org/10.1016/j.sleep.2005.08.010
https://doi.org/10.1016/j.sleep.2005.08.010