Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Aïda Mimouni-Chaabane"'
Publikováno v:
International Journal of Retail & Distribution Management, 2016, Vol. 44, Issue 6, pp. 607-626.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJRDM-08-2015-0126
Autor:
Virginie Pez, Aïda Mimouni Chaabane
Publikováno v:
Journal of Marketing Management
Journal of Marketing Management, Westburn Publishers, 2020, 36 (1-2), pp.51-71. ⟨10.1080/0267257X.2019.1694565⟩
Journal of Marketing Management, Westburn Publishers, 2020, 36 (1-2), pp.51-71. ⟨10.1080/0267257X.2019.1694565⟩
International audience; Reward gap is the difference in the number and nature of rewards allocated to specific customer groups (or tiers) in a hierarchical loyalty programme. Building on the social comparison, equity and attribution theories, and two
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f63d79f7a306c7f63cbe0d3bf724a9b
https://hal.archives-ouvertes.fr/hal-02533311
https://hal.archives-ouvertes.fr/hal-02533311
Publikováno v:
Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2020, 97, ⟨10.7193/DM.097.103.124⟩
Décisions Marketing, Association Française du Marketing, 2020, 97, ⟨10.7193/DM.097.103.124⟩
International audience; This research studies the relative influence of perceived benefits and costs on attitude towards store flyers. A qualitative study identifies the perceived benefits (utilitarian, exploration, and entertainment) and costs (envi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::755d48c047428c4706bdd37ba0ce4083
https://hal.archives-ouvertes.fr/hal-02966871
https://hal.archives-ouvertes.fr/hal-02966871
Autor:
Aïda Mimouni Chaabane, Virginie Pez
Publikováno v:
Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services, Elsevier, 2017, pp.108-117. ⟨10.1016/j.jretconser.2017.05.007⟩
Journal of Retailing and Consumer Services, Elsevier, 2017, pp.108-117. ⟨10.1016/j.jretconser.2017.05.007⟩
Despite extant literature, the most effective structure of loyalty programs is still heavily questioned among researchers. Building on the congruence principle, we examine the moderating role of brand concept. Our findings reveal that for symbolic br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::40b03cd0b97d62695c0d9fb97baf84f8
https://doi.org/10.1016/j.jretconser.2017.05.007
https://doi.org/10.1016/j.jretconser.2017.05.007
The dark side of the pressure exerted by loyalty programs on consumers: Practical and ethical issues
Publikováno v:
Recherche et Applications en Marketing (English Edition). 32:71-83
Despite its virtuous effect on consumption level and frequency of purchase, the pressure that loyalty programs exert on consumers can also be detrimental to their psychological well-being. Through three studies ( N = 461), we show that perceived pres
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f446b5014925347989079e491c91a0da
https://doi.org/10.1177/2051570717699372
https://doi.org/10.1177/2051570717699372
Publikováno v:
Augmented Customer Strategy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d03e9d22b8ac79b11a4e4fbe997e51ed
https://doi.org/10.1002/9781119618324.ch13
https://doi.org/10.1002/9781119618324.ch13
Publikováno v:
International Journal of Retail and Distribution Management
International Journal of Retail and Distribution Management, Emerald, 2016, 44 (6), ⟨10.1108/IJRDM-08-2015-0126⟩
International Journal of Retail and Distribution Management, Emerald, 2016, 44 (6), ⟨10.1108/IJRDM-08-2015-0126⟩
Purpose – Cause-related marketing – linking product sales with donations to a cause – are popular with consumers because they produce warm-glow feelings (the positive route). But when they involve large donations, they may trigger consumer scep
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::922053207327bb19e5c9d645098b85fb
https://doi.org/10.1108/ijrdm-08-2015-0126
https://doi.org/10.1108/ijrdm-08-2015-0126
Publikováno v:
Sustainability
Sustainability, 2020, 12 (1), ⟨10.3390/su12010428⟩
Sustainability, Vol 12, Iss 1, p 428 (2020)
Volume 12
Issue 1
Sustainability, 2020, 12 (1), ⟨10.3390/su12010428⟩
Sustainability, Vol 12, Iss 1, p 428 (2020)
Volume 12
Issue 1
To sustain their growth worldwide, luxury brands are increasingly adopting the codes of fast fashion. They continually introduce new designs that move quickly from the catwalk to stores to stay on-trend, resulting in short and constantly renewed coll
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5cffeb3f071b49c7c572a3250073c9a6
https://doi.org/10.3390/su12010428
https://doi.org/10.3390/su12010428
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2017, 32 (3), pp.76-89. ⟨10.1177/0767370116689244⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2017, 32 (3), pp.76-89. ⟨10.1177/0767370116689244⟩
Résumé En dépit des effets vertueux de la pression exercée par les programmes de fidélité sur le comportement des clients (augmentation du niveau ou de la fréquence de consommation), la pression ressentie par les consommateurs peut aussi avoir
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::31492ce3b87a8e526ca6f2ef00dac00e
https://hal.archives-ouvertes.fr/hal-02055999
https://hal.archives-ouvertes.fr/hal-02055999
Publikováno v:
Journal of Retailing and Consumer Services. 17:478-486
This study investigates the effect of competitive advertising within store flyers on both manufacturers and retailers. Prior research implies that competitive advertising may be detrimental for manufacturers and beneficial for retailers. Findings fro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2dedcf2bdaf86b37a07a2162eea4646a
https://doi.org/10.1016/j.jretconser.2010.08.001
https://doi.org/10.1016/j.jretconser.2010.08.001