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pro vyhledávání: '"林凌仲"'
Autor:
Ling-Zhong Lin, 林凌仲
94
The creation of brand image has already been regarded as the chance of developing competitive advantage by the enterprises, especially in the complex consumer markets. The brand image will deeply affect consumers’ preference perceptions in
The creation of brand image has already been regarded as the chance of developing competitive advantage by the enterprises, especially in the complex consumer markets. The brand image will deeply affect consumers’ preference perceptions in
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/44073775277258323234
Publikováno v:
Journal of Management & Systems. Jan2023, Vol. 30 Issue 1, p1-37. 37p.