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Publikováno v:
Journal of Speech Communication. :145-181
The TV home shopping discourse pursues a goal of persuading viewers to purchase products, but it has several limitations as a broadcast language. The purpose of this study is to analyze the problematic aspects of TV home shopping persuasion strategie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::056231a2f26fa05a54ac7aa8763a87c4
https://doi.org/10.18625/jsc.2019..45.145
https://doi.org/10.18625/jsc.2019..45.145
