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This case study aims to explore the components of brand equity, build and test our measurement scales as well as build a theoretical model represented the relationship between the components brand equity. Based on the theory of brand and mea
This case study aims to explore the components of brand equity, build and test our measurement scales as well as build a theoretical model represented the relationship between the components brand equity. Based on the theory of brand and mea
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/50810155721267102764
