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Autor:
Chih-Jung Huang, 黃之容
104
This study has discussed phenomenon of online shopping carnival and figured out the antecedents of facilitating online shopping carnival through Alibaba double eleven global carnival in 2015. Based on carnivalization theory, this study ident
This study has discussed phenomenon of online shopping carnival and figured out the antecedents of facilitating online shopping carnival through Alibaba double eleven global carnival in 2015. Based on carnivalization theory, this study ident
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/nwt8wg
