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pro vyhledávání: '"高知緯"'
Autor:
Kao Chih-Wei, 高知緯
93
Every activities and values in human life is generally called culture, and what sales in cultural & creative industries is an experience in conceptual and sensorial. This research combines Experiential Marketing with Means-End Chain as a fram
Every activities and values in human life is generally called culture, and what sales in cultural & creative industries is an experience in conceptual and sensorial. This research combines Experiential Marketing with Means-End Chain as a fram
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/61977884291056796553
