Zobrazeno 1 - 10
of 23
pro vyhledávání: '"高登科"'
Autor:
高登科
Publikováno v:
Art Panorama; 2024, Issue 6, p128-131, 4p
Publikováno v:
Acta Agriculturae Universitatis Jiangxiensis / Jiangxi Nongye Daxue Xuebao; 2022, Vol. 44 Issue 1, p186-197, 12p
Autor:
高登科
Publikováno v:
Art Panorama; 2022, Issue 1, p107-112, 6p
Publikováno v:
Journal of Clinical Neurosurgery / Linchuang Shenjingwaike Zazhi. 2015, Vol. 12 Issue 3, p209-213. 5p.
Publikováno v:
Art Panorama; 2021, Issue 2, p210-212, 3p
Publikováno v:
Art Panorama; 2020, Issue 7, p38-40, 3p
Autor:
Kao, Teng-Ko, 高登科
102
This research aims to examine the impacts of regulatory focus, framing effect and ad metaphors on consumers’ ad attitudes. Four hypotheses are proposed in the essay: H1 assumes that for promotion-focused consumers, positively framed ads te
This research aims to examine the impacts of regulatory focus, framing effect and ad metaphors on consumers’ ad attitudes. Four hypotheses are proposed in the essay: H1 assumes that for promotion-focused consumers, positively framed ads te
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/8vx5r7