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pro vyhledávání: '"陳陽晴"'
Autor:
Yang-Ching Chen, 陳陽晴
95
The main purpose of the study is to explore how emotion, emotion regulation, and the company of others influence impulse buying behavior. Fourteen scenario-based shopping conditions were devised to reflect the combinatory effects of these thr
The main purpose of the study is to explore how emotion, emotion regulation, and the company of others influence impulse buying behavior. Fourteen scenario-based shopping conditions were devised to reflect the combinatory effects of these thr
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/33038328088153498697
