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pro vyhledávání: '"陳奕杭"'
Autor:
Chen, Yihang, 陳奕杭
105
Native advertising has emerged both as an exciting new way for digital marketers to engage with the consumer, and as a new source of advertising revenue for social media. In the China market, news feed ad, a major type of native advertising,
Native advertising has emerged both as an exciting new way for digital marketers to engage with the consumer, and as a new source of advertising revenue for social media. In the China market, news feed ad, a major type of native advertising,
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/35jbj6
Autor:
陳奕杭, Chen, Yihang
行動時代的到來為社群媒體帶來了發展的春天，原生廣告也隨之應運而生，成為備受社群媒體青睞的新興廣告形式。而在中國市場，WeChat與Weibo這兩大社群媒體自2012年起相繼推出了資訊流廣
Externí odkaz:
http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0103464079%22.