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pro vyhledávání: '"許泓祺"'
Autor:
Hsu, Hong Chi, 許泓祺
管理碩士學程(AMBA)
97
Different from traditional marketing theory, experiential marketing (Schmitt 1999) focuses on customer experience, offering customer the value of sense, feel, think, act & relate to take place of traditional mark
97
Different from traditional marketing theory, experiential marketing (Schmitt 1999) focuses on customer experience, offering customer the value of sense, feel, think, act & relate to take place of traditional mark
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/05950625299097823113
Autor:
許泓祺, Hsu, Hong Chi
與傳統行銷相反，Schmitt（1999）提出的體驗行銷將焦點放在顧客體驗上，提供知覺的、情感的、認知的、行為的以及關係的價值來取代功能價值，不同於商品與服務停留在顧客之外，體驗可
Externí odkaz:
http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0095362019%22.