Zobrazeno 1 - 1
of 1
pro vyhledávání: '"莊愷悌"'
Autor:
Kai-Ti Chuang, 莊愷悌
106
The main purpose of the study is to explore the influence of altruistic and egoistic charitable advertisements on donation behavior. In Study1, the research used the two charitable appeals to stimulate participants’ empathy and donation be
The main purpose of the study is to explore the influence of altruistic and egoistic charitable advertisements on donation behavior. In Study1, the research used the two charitable appeals to stimulate participants’ empathy and donation be
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/pp73r3
