Zobrazeno 1 - 1
of 1
pro vyhledávání: '"莊夢媛"'
Autor:
Meng-Yuan Chuang, 莊夢媛
97
Based on the concept of experiential marketing, this study is to investigate the correlation between the creation of store atmosphere and the actual experiences of consumers. The research objectives are to 1) discuss the influence of store at
Based on the concept of experiential marketing, this study is to investigate the correlation between the creation of store atmosphere and the actual experiences of consumers. The research objectives are to 1) discuss the influence of store at
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/uhz79k
