Zobrazeno 1 - 1
of 1
pro vyhledávání: '"石芸燕"'
Autor:
Shih, Yun-Yan, 石芸燕
102
The study primarily entails conducting two experiments, with experiment one exploring how the impact of a endorser's stigmatization (high/low) and likability (high/low) affects the brand attitude and corporate image, and experiment two entai
The study primarily entails conducting two experiments, with experiment one exploring how the impact of a endorser's stigmatization (high/low) and likability (high/low) affects the brand attitude and corporate image, and experiment two entai
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/766ha8
