Zobrazeno 1 - 10
of 24
pro vyhledávání: '"田寒光"'
Publikováno v:
Journal of Management & Business Research (2521-4306). Dec2021, Vol. 37 Issue 4, p563-588. 26p.
Autor:
Han-Kuang Tien, 田寒光
101
Essay 1 According to the theory of Elaboration Likelihood model, using central route method such as expert endorsement to appoach consumers who is under high involement situation may gain better advertising effectiveness. However, refering t
Essay 1 According to the theory of Elaboration Likelihood model, using central route method such as expert endorsement to appoach consumers who is under high involement situation may gain better advertising effectiveness. However, refering t
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/51577268863642383882
Autor:
Han-Kuang Tien, 田寒光
94
As being an advertising participant, what I’m interested in are not only how to choose a perfect endorser but also what is the best performance for the endorser to increase the advertising effect. The past researches were almost focus on th
As being an advertising participant, what I’m interested in are not only how to choose a perfect endorser but also what is the best performance for the endorser to increase the advertising effect. The past researches were almost focus on th
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/66039501878140279345
Autor:
CHIANG,WEI-LUN, 蔣為倫
107
Word of mouth is a recipe for influencing consumers important behaviors. As technology changes with each passing day, in addition to the traditional word-of-mouth received from friends and relatives, more and more consumers will receive reco
Word of mouth is a recipe for influencing consumers important behaviors. As technology changes with each passing day, in addition to the traditional word-of-mouth received from friends and relatives, more and more consumers will receive reco
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/2hzy4v
Autor:
WANG,ZHAO-YU, 王兆宇
107
This study is aimed at consumers who have purchased goods in the X store. The purpose of this study is to explore the relationship between online store image and service quality and consumer purchasing intentions, and to analyze the differen
This study is aimed at consumers who have purchased goods in the X store. The purpose of this study is to explore the relationship between online store image and service quality and consumer purchasing intentions, and to analyze the differen
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/kspm35
Autor:
HSIANG, FANG-HSIEN, 向芳賢
107
When companies come to choose endorsements for brand or product, some of them tend to use animated character spokespersons to replace real-life spokespersons. In addition to thrift cost, using animated character also can improve the attitude
When companies come to choose endorsements for brand or product, some of them tend to use animated character spokespersons to replace real-life spokespersons. In addition to thrift cost, using animated character also can improve the attitude
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/pa2snf
Autor:
CHANG,HSUAN-YUN, 張瑄芸
107
The origin of pawnshop can be traced back to thousands of years ago. It has stood the test of time, amazingly unfazed by all the social changes seen in human history. On that account, it is clear that pawning service has always been in deman
The origin of pawnshop can be traced back to thousands of years ago. It has stood the test of time, amazingly unfazed by all the social changes seen in human history. On that account, it is clear that pawning service has always been in deman
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/j89699
Autor:
LIN, JOU-CHUN, 林柔君
106
This study uses the public's own health beliefs to explore people's willingness to participate in community health education activities in case of osteoporosis. The re-search procedure is divided into two stages: pilot test and formal questi
This study uses the public's own health beliefs to explore people's willingness to participate in community health education activities in case of osteoporosis. The re-search procedure is divided into two stages: pilot test and formal questi
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/e9vf34
Autor:
Yi-Ping Chang, 張宜平
106
The development of the Internet has led to the opening of the global market. The communication between companies and customers has come a long way since the community age has come, creating many new media. Through the online community's inte
The development of the Internet has led to the opening of the global market. The communication between companies and customers has come a long way since the community age has come, creating many new media. Through the online community's inte
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/nx89gg
Autor:
Chen,Tzu-Hua, 陳姿樺
106
The purpose of this study is to understand the relationship between the brand strategy and the image and curriculum of the school.Based on the relevant literature theory and the educational status and demand of this study case, the research
The purpose of this study is to understand the relationship between the brand strategy and the image and curriculum of the school.Based on the relevant literature theory and the educational status and demand of this study case, the research
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/95m6sk