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pro vyhledávání: '"王亮蘋"'
Autor:
Liang-Ping Wang, 王亮蘋
96
This study primarily aims to examine print advertisement effect of personification of product considering emotional contagion and role portrayals and use communication form as a moderator. A 2 (personification of product: face and body) × 2
This study primarily aims to examine print advertisement effect of personification of product considering emotional contagion and role portrayals and use communication form as a moderator. A 2 (personification of product: face and body) × 2
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/28514828760336421642
