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pro vyhledávání: '"江亮儀"'
Autor:
CHIANG, LIANG-YI, 江亮儀
104
Many brands developed branded mobile applications (APPs) as media of communications and transactions due to the popularity of mobile devices. Based on UTAUT2, this study examined the effects of performance expectancy, hedonic motivation, per
Many brands developed branded mobile applications (APPs) as media of communications and transactions due to the popularity of mobile devices. Based on UTAUT2, this study examined the effects of performance expectancy, hedonic motivation, per
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/60935952893722953291
