Zobrazeno 1 - 2
of 2
pro vyhledávání: '"梁榕修"'
Autor:
Liang, Jung Hsiu, 梁榕修
企業管理研究所(MBA學位學程)
106
This paper takes mobile banking application as an example in the view of FinTech innovation. Combined with findings from marketing and information system research, this study adopts key elements of
106
This paper takes mobile banking application as an example in the view of FinTech innovation. Combined with findings from marketing and information system research, this study adopts key elements of
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/jmqk5r
Autor:
梁榕修, Liang, Jung Hsiu
本研究從金融科技創新應用之觀點,舉行動銀行app之應用為例,整合過去行銷與科技採用之相關文獻,並呼應金融科技時代的創新元素,據此探究使用者對於行動銀行app持續採用行為、與提
Externí odkaz:
http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0104363040%22.