Zobrazeno 1 - 2
of 2
pro vyhledávání: '"杨云皓"'
Publikováno v:
Electric Power Automation Equipment / Dianli Zidonghua Shebei; Feb2022, Vol. 42 Issue 2, Preceding p106-111, 8p
Autor:
Yang, Yun-Hao, 楊雲皓
103
This study examines whether advertising expenditure or advertising intensity has any impact on either operating performance or firm value. Moreover, we further investigate if this relationship is affected by consumer sentiment index. The emp
This study examines whether advertising expenditure or advertising intensity has any impact on either operating performance or firm value. Moreover, we further investigate if this relationship is affected by consumer sentiment index. The emp
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/8ue729
