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pro vyhledávání: '"曾敬尹"'
Autor:
Tseng Ching Yin, 曾敬尹
104
This study intends to explore the influences of reference group on purchasing In-game items in digital games. In order to find out the difference, we classify reference group influence into real reference group influence and virtual referenc
This study intends to explore the influences of reference group on purchasing In-game items in digital games. In order to find out the difference, we classify reference group influence into real reference group influence and virtual referenc
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/61680150610072247663
