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pro vyhledávání: '"施均宜"'
Autor:
Chun-Yi Shih, 施均宜
95
Over the last two decades, marketing researchers have focused on and studied the relationship between integrated marketing communication (IMC) and brand equity. Of the various marketing communication tools, advertising and price promotion hav
Over the last two decades, marketing researchers have focused on and studied the relationship between integrated marketing communication (IMC) and brand equity. Of the various marketing communication tools, advertising and price promotion hav
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/ju6dp5
