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pro vyhledávání: '"廖俊昭"'
A STUDY ON THE RELATIONSHIPS AMONG MARKETING MIX ELEMENTS, BRAND EQUITY, AND CUSTOMER LIFETIME VALUE
Autor:
Chun-chao Liao, 廖俊昭
92
The building of a brand dates back to ancient Egypt. In the 18th century, the concept of the brand developed substantially. The purposes of building a brand then were to enrich the brand image, and it was not until 1991 when Aaker published h
The building of a brand dates back to ancient Egypt. In the 18th century, the concept of the brand developed substantially. The purposes of building a brand then were to enrich the brand image, and it was not until 1991 when Aaker published h
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/40284553481008614786
