Zobrazeno 1 - 10
of 14
pro vyhledávání: '"寬頻影音網站"'
Autor:
Wan, Nien Sheng, 萬年生
97
This study aims to explore how the Integrated Marketing Communications (IMC) is applied to broadcast Beijing Olympic Games on hiChannel. The author, adopting case study methodology, tries to elucidate the context of webcasters and five signif
This study aims to explore how the Integrated Marketing Communications (IMC) is applied to broadcast Beijing Olympic Games on hiChannel. The author, adopting case study methodology, tries to elucidate the context of webcasters and five signif
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/63492547429191475168
Autor:
Chung-Ho Chen, 陳中和
93
Global internet population increases multiply in every year, but the growth of kinds of informative websites is more breathtaking. Among various websites, broadband content websites are one of the internet business that has been invested heav
Global internet population increases multiply in every year, but the growth of kinds of informative websites is more breathtaking. Among various websites, broadband content websites are one of the internet business that has been invested heav
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/98015411777832213067
Autor:
Kai-Bin Huang, 黃凱斌
92
Integration of virtual and physical channels has been a crucial research issue to practitioners and academicians in recent years. However, most past studies on this area focused mainly on physical products rather than intangible products. To
Integration of virtual and physical channels has been a crucial research issue to practitioners and academicians in recent years. However, most past studies on this area focused mainly on physical products rather than intangible products. To
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/20528694735664470959
Autor:
Chen-Jiuan Wei, 魏辰娟
92
Nowadays, under the Digital Era, convergence and the progress of streaming media technology have accelerated the online streaming video websites emerging. Therefore, it is critical understanding the consumer’ behavior of online streaming vi
Nowadays, under the Digital Era, convergence and the progress of streaming media technology have accelerated the online streaming video websites emerging. Therefore, it is critical understanding the consumer’ behavior of online streaming vi
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/59940562547018226585
Autor:
萬年生, Wan, Nien Sheng
本論文由寬頻影音網站脈絡出發，並以整合行銷傳播理論視野切入，透過hiChannel北京奧運轉播的個案研究，析論利益關係者（stakeholders）、內容（content）、通路（channels）、資料庫行銷（data
Externí odkaz:
http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0095453002%22.
Thesis / Dissertation ETD
Externí odkaz:
http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0095453002%22.
Thesis / Dissertation ETD
Externí odkaz:
http://thesis.lib.nccu.edu.tw/cgi-bin/cdrfb3/gsweb.cgi?o=dstdcdr&i=sid=%22G0090453008%22.