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Autor:
宋青紜
104
This study aims to examine the moderating role of endorser’s nationality and the brand innovativeness on the effect of animosity on consumers’ purchase intention and to investigate the effect of economic-based consumer animosity between
This study aims to examine the moderating role of endorser’s nationality and the brand innovativeness on the effect of animosity on consumers’ purchase intention and to investigate the effect of economic-based consumer animosity between
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/8vn6dn